Sales Manager – Hospital Consumables & Accessories

Purpose of the Role To drive sustainable growth of the Hospital Consumables & Accessories (HCA) business across Gujarat and Madhya Pradesh by maximizing the installed base potential and expanding market penetration in both government and private segments. The role focuses on building strong channel partner performance, ensuring consistent demand generation, and improving conversion of consumables linked to devices. It is responsible for driving commercial discipline, pricing governance, and introducing new products to the market. This includes developing and executing a comprehensive business plan, setting targets and goals, and monitoring progress against these objectives. The role also involves building strong relationships with key stakeholders, including hospital administrators, procurement teams, and medical professionals. Key responsibilities include: • Developing and implementing effective sales strategies to drive growth in the HCA business. • Building and maintaining strong relationships with channel partners to ensure consistent demand generation and conversion of consumables linked to devices. • Identifying and capitalizing on new business opportunities to expand market penetration in both government and private segments. • Collaborating with cross-functional teams, including marketing, product development, and logistics, to drive commercial discipline and pricing governance. • Analyzing sales data and market trends to identify areas for improvement and develop targeted strategies to drive growth. • Developing and managing budgets and forecasts to ensure financial performance meets business objectives. • Identifying and mitigating risks associated with the HCA business, including supply chain disruptions and changes in government regulations. The ideal candidate will have: • A bachelor's degree in a relevant field such as business administration, marketing, or sales. • At least 5 years of experience in sales management or a related field. • Strong understanding of the healthcare industry and hospital consumables market. • Excellent communication, negotiation, and leadership skills. • Ability to work independently and as part of a team. • Strong analytical and problem-solving skills. • Proficiency in MS Office applications, including Excel, Word, and PowerPoint.