Head of Alliances - Manager (M/F)

We are recruiting, to strengthen our Sales teams, a Head of Alliances.

Missions

As Head of Alliances, you will drive the go-to-market of WPP Enterprise Solutions with our strategic technology partners (Adobe, AWS, Braze, Google, Microsoft, Salesforce, Shopify) and AI innovators. As the convergence point between our partners, our sales teams, and our Business Units, you will transform the strength of the ecosystem into pipeline, differentiation, and growth. Like the entire Business Development team, you will rely on a hybrid profile whose two pillars are:

• Responsibility for the joint go-to-market with our strategic technology partners: co-construction of offers, business plans, and the co-selling approach around our capabilities to clients and prospects,
• Orchestration of the ecosystem internally: enablement of teams, skill development, and certifications on partner platforms, to activate the right expertise within WPP Enterprise Solutions and the WPP network.

This hybridization is key to success: being both the driver of business generated through the partner ecosystem and the guarantor of the teams' ability to deliver with these technologies.

Business Dimension:

• Defines and deploys the go-to-market and partner marketing strategy of WPP Enterprise Solutions with its strategic technology partners, in order to maximize the value, differentiation, and pipeline generated by the ecosystem,
• Builds and manages joint business plans with each key partner (Adobe, AWS, Braze, Google, Microsoft, Salesforce, Shopify...), by driving shared objectives, milestones, and performance indicators,
• Orchestrates co-selling and co-marketing: aligns partners, sales teams, and Business Units to transform ecosystem opportunities into deals, from sourcing to conversion,
• Designs and orchestrates the plan for dedicated or co-built events with partners (webinars, workshops, trade shows, commercial highlights), to generate visibility, demand, and pipeline,
• Continuously implements partner approach excellence through internal processes and tools, as well as partner portals, for visibility, management, and global internal animation,
• Secures and defends the economic and contractual interests of WPP Enterprise Solutions within the framework of partnership agreements (referral, reselling, MDF, partnership levels),
• Drives the level of preference and mindshare of our partners towards us: positions WPP Enterprise Solutions as a reference partner within their ecosystem, advances our partnership level, and monitors the performance of joint objectives,
• Contributes to the thought leadership of WPP Enterprise Solutions on ecosystem and platform issues (AI, data, commerce, CX), through joint presentations highlighting our successes in a business ROI logic,
• Builds and maintains a knowledge base on the technology ecosystem (product roadmaps, partnership levels and programs, funding mechanisms) to accelerate and streamline commercial action,
• Embodies, disseminates, and sustains the excellence of the partner model internally, particularly among the sales and management communities, to inspire them and develop their ecosystem reflex.

Enablement & Delivery Dimension:

• Works in conjunction with the CTO, who is responsible for the enablement, certifications, and skill development of teams on partner platforms; ensures that these initiatives progress at the pace of business priorities and commitments made to partners,
• Ensures the availability and capitalization of joint assets (client cases, references, co-selling materials) and the sharing of feedback.

Profile Sought

You have 5 to 10 years of experience, including significant experience in alliances/technology partnerships, channel, or business development – ideally gained in a consulting firm, IT service company, agency, or with a software vendor/hyperscaler.

Our growth relies on an ecosystem of technology partners (Adobe, AWS, Braze, Google, Microsoft, Salesforce, Shopify…), so you are familiar with the mechanics of co-selling, co-marketing, and joint business planning.

You can demonstrate significant contributions or successes in partner initiatives or business development, beyond just understanding the logic or best practices.

Your ability to build high-quality relationships, both with partner teams (alliance managers, channel, pre-sales) and internal decision-makers (Sales Directors, Business Units, Marketing), makes you an effective ecosystem orchestrator, from sourcing opportunities to concluding joint deals that balance the interests of the partner, the client, and WPP Enterprise Solutions.

You are passionate about the challenges of technology platforms and the AI/data/commerce ecosystem, and you can leverage your experience to build a strong discourse both internally and with partners.

Your rigor and curiosity make you an actor comfortable with developing business on existing clients as well as with opportunistic conquest, or as a partner relay.

Proficiency in English, both spoken and written, is essential: you will interact with international partners and stakeholders in a completely autonomous manner.

All our positions are open to people with disabilities.

What We Offer

• Partial remote work
• 75% reimbursement of public transport costs
• A meal card at €11/day
• English classes, massages, yoga
• Regular parties and team building events

Why Join Us?

Joining WPP Enterprise Solutions means choosing to evolve in a dynamic, human, and innovative environment, conducive to personal development, the accomplishment of enriching missions, and career advancement. Joining us means participating in a collective adventure for personal fulfillment.