Team Lead Sales – Tax Firms (m/f/d) | B2B SaaS Fintech, Berlin

Team Lead Sales – Tax Firms (m/f/d) | B2B SaaS Fintech, Berlin

Do you want to lead a sales team in Berlin as a Team Lead Sales and simultaneously help shape how Pennylane acquires tax firms in Germany? As the first Sales Team Lead for our German firm segment, you will develop a growing team of regional Account Executives: You will coach in customer conversations, steer sales performance, and together with our Head of Sales, develop the approach for the German market – with the tailwind of one of Europe's fastest-growing fintechs.

Our Vision

We aim to become the most popular financial operating system for SMEs (small and medium-sized enterprises) and tax firms.

We help entrepreneurs free themselves from time-consuming accounting and financial tasks while providing them with access to important financial information to make the best decisions for their businesses. We provide tax firms with the platform to more efficiently serve their clients and digitally advance their tax consulting services.

About Us

Pennylane is one of Europe's fastest-growing fintechs – and has been in Germany since 2025. This is what we have achieved since our founding in 2020:

• 💻 We have established ourselves as an all-in-one platform for accounting, finance, and collaboration between companies and their tax advisors – AI-powered, cloud-based, with open interfaces.

• 💰 We have raised approximately €360 million in capital – most recently €175 million in our Series E in January 2026, led by TCV and Blackstone Growth, alongside investors like Sequoia, CapitalG (Alphabet), and DST Global. Our valuation is €3.5 billion.

• 👨‍👩‍👧‍👦 We have grown from 7 co-founders to over 900 Pennylaners, with over 400 in Tech, Data, and Product – with a rating of 4.6/5 on Glassdoor.

• 🚀 Over 900,000 SMEs and over 5,000 tax firms are already using Pennylane in France – in this segment, we became the market leader there within five years.

• 🇩🇪 Germany is our most important growth market: Led by Managing Director Tobias Janiesch, the German team in Berlin and Munich will grow to around 100 colleagues in 2026. You will join during the founding phase and shape how Pennylane is sold here.

Your Mission

You will be the first Team Lead Sales (m/f/d) – Tax Firms in Germany. Your mission is to win tax firms across Germany for Pennylane with your team of Account Executives – you will lead, coach, and build the team.

In France, Pennylane became the market leader in this segment within five years. You will take the proven playbook and adapt it to the German tax firm market together with our Head of Sales, to whom you will report. You will work closely with Tobias Janiesch, Managing Director Germany. Our process: Initial interview, interview with the Head of Sales, case study, final interview with the Managing Director in Berlin.

Your Team

• Full-Cycle Sales: Your Account Executives are responsible for the entire process – from qualification, product demo, and closing to onboarding and account management of their firms.

• Strong Setup: You are not alone in this: Our own Customer Success team in Berlin supports you with onboarding and client support for the firms, so your AEs have enough time for new client acquisition.

• Regionally Organized: Each AE manages a fixed region in Germany – via inside sales and on-site at the firms.

• In Development: You will currently take over two Account Executives and recruit more together with our Talent Acquisition team – the team will grow with you.

• Consultative Sales: Your team wins firm owners and partners for a new way of working with their clients. You will concretely demonstrate the benefits of Pennylane for daily firm operations and build trust in the adoption of a new platform.

• Location Berlin: The team will be managed from our Berlin office – you will be on-site two days a week, with flexibility for the rest. Approximately 30% of your time will be spent with your AEs and at tax firms across Germany, usually one appointment per week that you plan yourself.

You will be responsible for this team's performance through:

• You will be responsible for your team's sales performance – measured by MRR from German tax firms – and thus make a significant contribution to growth in the German firm market.

• You will create clear expectations, coach regularly based on actual customer conversations, and use pipeline and conversion data to specifically develop your team.

• Together with the Head of Sales, you will further develop the go-to-market approach for tax firms (inside sales + field sales) and implement it with your team.

• You will accompany your AEs in the field – at firm visits, industry events, and key deals.

• You will work closely with the French sales team and transfer what works from the playbook to Germany.

As Team Lead Sales – Tax Firms, your goals are diverse:

• You will achieve the team's sales targets and manage daily operations – both in the office and with the AEs in their regions.

• You will be responsible for the sales enablement of your Account Executives: techniques, messaging, and the entire Pennylane sales process.

• You will guide new AEs through onboarding and ramp-up and lead them to achieve their goals.

• You will build team spirit, engagement, and well-being – with challenges, team building, and formats that you design yourself.

• You will contribute the perspective of tax firm sales to Pennylane Germany's sales OKRs.

• You will personally get involved in important deals – on-site at the firm or via video call.

Your Profile

• You have several years of experience in B2B sales – ideally SaaS with multi-stage deal cycles and multiple stakeholders – and have successfully led a sales team (AEs / Full-Cycle). This leadership experience is more important to us than a specific number of years.

• A plus: You are familiar with the tax firm market or the accounting/fintech ecosystem – or have sold to tax advisors, firms, or other professionals. If not, you bring the curiosity to learn quickly.

• You lead through coaching: You develop people based on real customer conversations, with data, clear feedback, and the courage to make decisions and see them through.

• You are open to self-reflection and feel comfortable giving and receiving feedback.

• You collaborate cross-functionally with other departments – Marketing, Customer Success, Product, and the French HQ.

• You are hands-on: You don't just lead from the dashboard, but also get involved in deals yourself – including on-site.

• Native-level German – your clients are German tax firms – and fluent English for collaboration with Paris.

• You live in Berlin or are willing to relocate to Berlin – and you enjoy visiting clients on-site (around 30% travel).

What we do to make your working life better

• 🏢 Berlin, hybrid: two days a week in our Berlin office, with flexibility for the remaining days.

• 🌴 30 vacation days per year.

• 💵 An attractive OTE package: fixed salary plus a variable component, linked to the MRR your team generates.

• 📈 You will receive company shares to benefit from the success you build with us.

• 🏡 You will receive a budget to transform your home into a more comfortable workspace.

• 🇫🇷 Onboarding at the Paris HQ, regular exchange with the French sales team, and access to Busuu to perfect your English or French.

• 💻 You will receive the latest Apple equipment.

• 🎉 We value regular joint events such as our Tech Days (every 3 months) or our annual company seminar – plus team events in Berlin.

We know that some people may hesitate to apply if they feel they don't meet the entire list of criteria. If you're unsure, we encourage you to apply anyway: Who knows, it might be the beginning of a meaningful and long-term collaboration.

We also want to emphasize that we fully support diversity, equality, and inclusion, and do our best to create a safe and inclusive environment. We are committed to providing equal employment opportunities regardless of gender, sexual orientation, origin, disability, or any other characteristic that makes you who you are. On the contrary, diversity makes us an even better workplace.

🇫🇷 Données personnelles

Pennylane traite vos données pour gérer votre candidature et évaluer votre adéquation au poste. Si votre candidature n’aboutit pas, vos données peuvent être conservées 2 ans à compter de notre dernier échange ou de la clôture du recrutement afin de constituer & gérer un vivier de candidats. Vous pouvez vous opposer à tout moment et demander la suppression de vos données en écrivant à : ----- Notre data policy

🇬🇧 Personal Data

Pennylane processes your data to manage your application and assess your suitability for the position. If your application is unsuccessful, your data may be retained for 2 years from our last exchange or the closing of the recruitment process, in order to build and manage a candidate pool. You may object at any time and request the deletion of your data by writing to ----- Learn more

🇩🇪 Personenbezogene Daten

Pennylane verarbeitet Ihre Daten, um Ihre Bewerbung zu bearbeiten und Ihre Eignung für die Stelle zu beurteilen. Sollte Ihre Bewerbung nicht erfolgreich sein, können Ihre Daten bis zu 2 Jahre ab unserem letzten Austausch oder dem Abschluss des Rekrutierungsverfahrens gespeichert werden, um einen Kandidatenpool aufzubauen und zu verwalten. Sie können jederzeit Widerspruch einlegen und die Löschung Ihrer Daten beantragen, indem Sie an ----- schreiben. Mehr erfahren

🇪🇸 Datos personales

Pennylane trata sus datos para gestionar su candidatura y evaluar su idoneidad para el puesto. En caso de que su candidatura no sea seleccionada, sus datos podrán conservarse hasta 2 años a partir de nuestro último contacto o de la finalización del proceso de selección, con el fin de constituir y gestionar una reserva de candidatos. Puede oponerse en cualquier momento y solicitar la eliminación de sus datos escribiendo a ----- Más información

🇫🇷 Données personnelles

Pennylane traite vos données pour gérer votre candidature et évaluer votre adéquation au poste. Si votre candidature n’aboutit pas, vos données peuvent être conservées 2 ans à compter de notre dernier échange ou de la clôture du recrutement afin de constituer & gérer un vivier de candidats. Vous pouvez vous opposer à tout moment et demander la suppression de vos données en écrivant à :
Notre data policy

🇬🇧 Personal Data

Pennylane processes your data to manage your application and assess your suitability for the position. If your application is unsuccessful, your data may be retained for 2 years from our last exchange or the closing of the recruitment process, in order to build and manage a candidate pool. You may object at any time and request the deletion of your data by writing to Learn more

🇩🇪 Personenbezogene Daten

Pennylane verarbeitet Ihre Daten, um Ihre Bewerbung zu bearbeiten und Ihre Eignung für die Stelle zu beurteilen. Sollte Ihre Bewerbung nicht erfolgreich sein, können Ihre Daten bis zu 2 Jahre ab unserem letzten Austausch oder dem Abschluss des Rekrutierungsverfahrens gespeichert werden, um einen Kandidatenpool aufzubauen und zu verwalten. Sie können jederzeit Widerspruch einlegen und die Löschung Ihrer Daten beantragen, indem Sie an Mehr erfahren

🇪🇸 Datos personales

Pennylane trata sus datos para gestionar su candidatura y evaluar su idoneidad para el puesto. En caso de que su candidatura no sea seleccionada, sus datos podrán conservarse hasta 2 años a partir de nuestro último contacto o de la finalización del proceso de selección, con el fin de constituir y gestionar una reserva de candidatos. Puede oponerse en cualquier momento y solicitar la eliminación de sus datos escribiendo a Más información

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