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Social Creative Director, EMEA

Full Time Senior

Job description

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

Social Creative Strategy Director, EMEA

Location: London or Paris

 

 

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.

As our brands scale globally — and particularly across EMEA — social isn't a support channel, it's where discovery, conversation, and demand are created. We're building a social creative engine designed to move at the speed of culture across every market we operate in, and we need a creative leader whose work people already know, recognize, or can point to.

Why This Role Matters

Social-first creative at SharkNinja is built to be felt, shared, and acted on rather than passively watched. Across EMEA, our opportunity is enormous — and we need someone who's already run creative at this scale, with a body of work that shows it: big productions, talent, and a large distributed team of creators, not a solo operator.

Based in France, the Creative Strategy Director is the creative owner for SharkNinja brands on social across EMEA markets — starting with the UK, France, Germany, Italy, Spain and expanding beyond. This role is embedded within the Global Social Creative team, working hand in hand with global creative leads to ensure every market's social presence is original, culturally relevant, and best-in-class.

This is a senior creative leadership role for someone with a proven track record — one they can show, not just describe — spanning both influencer/creator-led work and organic brand content. Someone who knows how to turn cultural fluency into concepts that travel, who has run large-scale productions involving talent and creators, and who can lead, guide, and scale a sizable cross-regional creative team through strong process rather than just personal output.

What You'll Do

Own Social-First Creative for SharkNinja Brands Across EMEA

  • Serve as the creative lead and tastemaker for SharkNinja brands (Shark and Ninja) on social across EMEA — with primary focus on the UK, France, Germany, Italy and Spain — in tight collaboration with the Global Social Creative team and VP, Social Creative
  • Develop concepts that span both influencer/creator-led and organic content, rooted in cultural relevance, for new and existing products across organic, paid, and influencer/creator channels
  • Ensure creative work is designed to travel across markets and platforms — through sharing, remixing, and conversation — while respecting local cultural nuance

Run Large-Scale Productions and Talent Collaborations

  • Lead and direct large-scale social productions involving talent, creators, and external partners — from concept through execution — across multiple EMEA markets simultaneously
  • Direct shoots and productions both virtually and in-person, ranging from lo-fi creator content to high-production, talent-driven moments
  • Build the relationships and processes needed to work effectively with talent, agencies, and creators at scale

Lead and Empower a Large, Cross-Regional Creator Team

  • Provide clear creative direction, feedback, and guidance to a large team of creators spanning multiple EMEA markets — building the frameworks and processes that let the team move fast and consistently without needing everything routed through one person
  • Set standards and playbooks that empower local and regional creators to make strong creative decisions independently, while staying aligned to brand and cultural relevance
  • Act as the creative connective tissue between global strategy, local market needs, and a distributed creator network

Partner Across Teams and Markets

  • Work hand-in-hand with the Global Social Creative team, Brand, Social Strategy, Influencer, and Media partners to ensure EMEA social creative is aligned with global brand vision while being locally excellent
  • Shape creator and influencer creative across EMEA markets by providing strong concepts, direction, and feedback at scale

Raise the Creative Bar

  • Push for work that is culturally fluent, platform-native, and unmistakably social-first across each EMEA market
  • Identify what's working, what's stale, and where each market's brand presence should experiment next
  • Build and evolve the creative playbooks, guidance, and processes that scale great work across a large, distributed team — ensuring EMEA learnings feed back into global creative strategy

What Success Looks Like

  • Social content across EMEA markets that earns engagement because it's worth engaging with
  • A creative team, spanning influencer and organic work across regions, operating with clear guidance and shared process — not needing constant hands-on direction
  • Large-scale productions with talent that land on time, on brand, and on culture across multiple markets at once
  • Strong partnership with the Global Social Creative team, local studios, and creators that results in consistent, high-quality output across markets

Who You Are

  • 8+ years of experience in social-first creative, ideally spanning both influencer/creator-led and organic content, with multi-market or international experience — and a body of work that demonstrates it
  • Recognized work in market: campaigns, creator collaborations, or productions that have run, been seen, and driven results you can speak to in detail
  • A proven track record running large-scale social productions involving talent and creators — not just directing small shoots
  • Experience leading or guiding a large, distributed creative team, with the ability to build process and standards that empower others rather than centralizing all creative decisions
  • Fluent in internet culture, platforms, and formats across EMEA — you understand what works in different markets and why, and your own work reflects it
  • Comfortable directing talent and creators across time zones and cultures, with the leadership presence to guide a team at scale
  • Opinionated, collaborative, and allergic to boring content — with the cultural sensitivity to adapt ideas for local relevance

Why Join SharkNinja

  • Build social creative for EMEA from the inside at a global, product-driven company with serious momentum
  • Own the creative direction — and the team and process behind it — for real brands with real cultural presence across EMEA's biggest markets
  • Work inside a global team that values taste, speed, and execution — and gives you the autonomy to lead how SharkNinja shows up in EMEA
  • Help define what "social-first" means at scale, across a large team and across international markets

One Line That Captures It

At SharkNinja, social creative isn't content to fill feeds — it's work designed to move people, produced at scale, by a team empowered to do it right, across every market we're in.

 

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:

Life At SharkNinja

Outrageously Extraordinary

SharkNinja Candidate Privacy Notice

  • For candidates based in all regions, please refer to this Candidate Privacy Notice.

  • For candidates based in China, please refer to this Candidate Privacy Notice.

  • For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

 

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at

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Required skills

customer service brand initiative teamwork interpersonal skills attention to detail organizational skills negotiation skills customer support processes industry trends full-time remote work part-time responsibility product development flexibility health insurance social media execution compliance leadership management mentoring enthusiasm project management customer experience communication skills problem solving team management problem-solving analytical skills drive motivation quality assurance empathy resilience competitive salary operations management supply chain management team leadership cultural sensitivity time management ai inclusion respect sustainability flexible hours continuous improvement france saas production management standards collaboration team development scriptwriting content creation feedback risk management data analysis innovation gdpr digital marketing market research competitive analysis internship professional development onboarding performance reviews germany adaptability intellectual property apprenticeship artificial intelligence professionalism talent acquisition human resources web development graphic design web design ambition conflict resolution best practices diversity equity disability customer focus proactiveness performance marketing presentation skills marketing strategy talent management change management omnichannel editing a/b testing e-commerce autonomy mental health coaching market analysis user experience market trends sales pipeline ai integration lead generation entrepreneurship employment law loyalty programs resource allocation seo sem ppc b2b digital transformation public relations social responsibility market share growth stakeholder management photography creative direction integrity creativity contract bonuses work-life balance ccpa partnerships employee experience temporary performance management cross-functional collaboration profitability frameworks playbooks guidance physical health strategic thinking experiential marketing italy training programs passion b2c revenue growth paid social government agencies partnership brand awareness budget management demand generation marketing automation campaign optimization diversity, equity, and inclusion brand guidelines color content calendar copywriting diversity and inclusion succession planning product design patience stock options startups localization affiliate marketing vps learning and development learning opportunities content marketing consumer insights public domain brand strategy success video production team collaboration curiosity compensation emea decision making content strategy brand consistency press releases brand storytelling corporate social responsibility brand identity email marketing process-driven accountability transparency audience segmentation content moderation employee engagement media relations hybrid work paid time off brand advocacy contract law career advancement data security profit sharing retention marketing global strategy community building growth hacking compliance training benefits package product marketing crm integration commitment influencer content brand management content optimization offboarding process development social media trends creative assets entry-level mid-level senior-level honesty conversion rate optimization performance tracking company culture growth strategy brand positioning concept development agency management market penetration product roadmap project managers collaborative brand partnerships social media marketing media buying content planning consumer behavior ownership sales enablement influencer outreach performance metrics campaign management platform policies speed market opportunities competitive advantage market share spain organizational culture brand loyalty consistency legal counsel freelancers gig economy platforms recognition programs non-profits customer relationship management product managers influencer marketing environmental impact proven track record humor wellness programs customer journey mapping talent push notifications gender brand building visual identity international experience dtc cultures technical roles digital campaigns social impact direction work-life integration employee well-being social-first content in-office work sales forecasting media planning audience engagement trend analysis brand voice inbound marketing event marketing digital strategy user-generated content agencies influencer ux/ui designers customer segmentation multinational companies social strategy data scientists copyright infringement multi-channel competitive landscape data privacy community management brand equity international markets brand reputation cross-cultural communication markets international marketing outbound marketing roi calculation competitive intelligence technology company positivity user acquisition feedback loops independent decision-making product discounts skill development platform expertise ethical conduct it roles roi analysis humility software engineers social media analytics storyboarding brand messaging product innovation social media strategy referral programs intellectual property law formats learning agility sms marketing workplace culture tone of voice creative strategy together finance management creator economy company values belonging brand marketing volunteer department heads customer lifetime value kpi tracking virtual production emerging platforms creative production crisis communication rewards and recognition organic content target audience ad operations brand value tech startups creators scale-ups post-production remote collaboration performance dashboards creative team creative workflow partnership agreements brand protection content distribution creative performance sponsorships market entry strategy global marketing run brand communication team leads mobile marketing team empowerment individual contributor ethical practices customer advocacy creative execution digital storytelling buyer personas consumer protection law creative director media partners open-mindedness community involvement consumer products privacy policy united kingdom content personalization cultural relevance global brands brand safety brand managers organic social creative studios age salary negotiation time zones years of experience leadership presence productions digital agencies creative excellence reputation management optimism paid social advertising associates brand alignment agency partnerships brand architecture consultancies social-first brand experience creative roles launch strategy religion local marketing creator management why customer acquisition cost regions equity options career pathing veteran status influencer collaborations brand communications arbeitnow creative ownership agency contracts large-scale production graphic designers disruptive innovation demographics go-to-market strategy creative resources high-quality output retirement plans campaign reporting volunteer opportunities brand vision algorithm changes financial wellness channel marketing creative briefs communications strategy paid content innovation hubs advertising agencies intellectual property rights creator collaborations behavioral segmentation ethical sourcing talent scouting creative leadership sexual orientation distributed team employee resource groups sex compliance officers directors marital status mentorship programs what we offer on time consumer engagement large team fair trade content strategists content calendar management more regional marketing customer service roles large-scale productions customer profiles creative innovation sharkninja distribution strategy local market needs engineering roles specialist roles copywriters swot analysis design roles local relevance c-suite executives platform-native app marketing production timelines multi-market campaigns student jobs executive-level market research reports culturally fluent creative optimization media kits viral marketing creator network operations roles marketing regulations industry analysis seen product roles digital ethics gratitude consulting roles creative talent content licensing content syndication creative process content monetization national origin local law cultural insights gender expression influencer marketing strategy making an impact globalization global corporations social proof marketing roles push boundaries clear guidance culturally relevant employee stock purchase options sales roles innovation pipeline brand sentiment value-based segmentation multi-market experience social-first creative stock grants paid media strategy creator collaboration creative brief brand perception expansion strategy photography studios music licensing social creative creative effectiveness empower others lifestyle solutions psychographics porter's five forces multiple markets social media agencies social media managers creator-led content influencer-led content legal roles influencer marketers finance roles platform native content content playbooks virtual shoots in-person shoots social media policy legal awareness trendspotting local market adaptation global creative alignment creator relationship management production budgeting content strategy development social media optimization creator brief development content review process creative concepting voiceover talent legal clearance talent agreements creator contracts trademark usage fair use creative commons future forecasting pr specialists marketing analysts hr roles research roles analyst roles coordinator roles manager roles director roles vp roles c-level roles marketing consultancies influencer marketing agencies public relations firms branding agencies design agencies content marketing agencies video production companies event management companies pr consultancies advertising standards social media guidelines content marketing strategy geographics needs-based segmentation pestle analysis creative toolkit creative budget creative roi talent collaboration personal output tastemaker travel across markets local nuance in-person production creative connective tissue distributed network global social creative team global brand vision locally excellent creator creative influencer creative feedback at scale creative bar market experiment creative playbooks scale great work emea learnings global creative strategy earns engagement worth engaging with influencer work organic work shared process constant hands-on direction on brand on culture local studios consistent output who you are body of work demonstrates recognized work market campaigns driven results speak to in detail running large-scale social productions involving talent directing small shoots experience leading guiding a large distributed creative team ability to build process centralizing creative decisions fluent in internet culture across emea understand what works different markets own work reflects it comfortable directing talent guide a team at scale opinionated allergic to boring content adapt ideas why join sharkninja build social creative emea from the inside global product-driven company serious momentum own the creative direction team and process behind it real brands real cultural presence emea's biggest markets work inside a global team values taste gives you the autonomy lead how sharkninja shows up help define what 'social-first' means at scale one line that captures it content to fill feeds work designed to move people produced at scale team empowered to do it right across every market we're in our culture don't just raise the bar push past it every single day our outrageously extraordinary mindset drives us to tackle the impossible deliver results others only dream of thrive on breaking out of your swim lane you'll be right at home competitive health insurance sharkninja product discounts empower your personal and professional growth high impact learning programs bold voices redefining what's possible when you join not just part of a company you're part of an outrageously extraordinary community won't just launch products we'll disrupt entire markets vital to our global success valuing each unique voice blending all of our diverse skills strengthens sharkninja's innovation every day support all associates bringing their authentic selves to work having the opportunity for career acceleration with help from our leadership our community aim to have equity be a key component sharkninja dna learn more about us life at sharkninja outrageously extraordinary sharkninja candidate privacy notice for candidates based in all regions please refer to this candidate privacy notice for candidates based in china for candidates based in vietnam we do not discriminate basis of race any other class protected by legislation sharkninja will consider reasonable accommodations consistent with legislation if you require a reasonable accommodation participate in the job application or interview process please contact sharkninja people & culture at

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Company information

Company
Sharkninjaoperatingllc
Location
London
Germany
Posted
1 hour ago

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