Senior Sales Manager - Media (m/f/d)

The missing proof of effectiveness is the biggest problem in brick-and-mortar retail for advertisers. Although brands invest millions in advertising at the point of sale, they cannot prove whether purchases resulted from it. Verve Retail Media (VRM) solves this problem. We market and operate digital advertising screens in several thousand grocery, drugstore, and convenience store locations and connect them with digital coupons, retargeting in CTV, and other offsite channels. Brands don't book isolated advertising formats with us, but rather 360-degree campaigns that start at home and extend to the shopping shelf – a closed-loop measurement based on real checkout data.

VRM is the independent Retail Media Unit of the publicly listed Verve Group SE. We operate like a rapidly scaling startup with an AI-first strategy across all functions and with access to the infrastructure of an international AdTech company with over one trillion ad impressions delivered per year. Verve Retail Media recently acquired the couponing and cashback specialist acardo.

The Role in One Sentence
You have a hunter mentality and win new revenue from FMCG brands by selling integrated shopper activation campaigns: i.e., coupon-driven conversion and measurable sales lift, ideally enhanced by in-market screen presence.

What You Sell

• A combined product of digital visibility in the store (screens at the entrance, in the aisles, at checkout), activation at the point of sale (via coupons), and closed-loop measurement based on real checkout data (instead of isolated advertising spaces or detached coupons)
• Campaigns that connect three customer logics: brand reach, sales conversion, and category relevance
• 360-degree activation that extends beyond the store: (re)targeting in CTV and other offsite channels as an extension of the in-store campaign
• Concrete proof points from pilot projects: e.g., 9% uplift at store level, 20% in selected categories

Who You Sell To

• Directly to FMCG brands
• The contacts usually come from Brand and Media (Planning and Buying) and manage three budget pools with different goals, approval logics, and success metrics

Your Responsibilities

• Build, develop, prioritize, and manage your own pipeline with a reliable forecast
• Acquire new clients and stakeholders (horizontally and vertically) and develop customers into repeat partners
• Take responsibility for the entire sales cycle: initial contact, qualification, needs analysis, proposal, negotiation, and closing. Upon closing, handover to the AdOps team
• Translate customer goals into media and activation concepts: touchpoints, reach, target groups, mechanics (cashback, free trial, category triggers), measurement approach
• Use sales lift data and pilot results as proof points in pitches to convert initial test budgets into high, recurring volumes
• Clearly differentiate VRM from competing retail media formats
• Provide feedback from the market back into product, pitch materials, and go-to-market strategy

How the Role is Structured

• You are an Individual Contributor without personnel responsibility
• You report directly to the CSO
• You sell independently, but not alone: Media Planning develops the campaign setup, Ad Operations manages the delivery, Data Science provides proof of effectiveness
• Your focus is commercial: pipeline, closing, customer depth, rebooking

Why This Role

You love building things from the ground up. Because with us, you're not stepping into a ready-made marketing machine with a fixed product catalog, but you're helping to build a new media category in the German market. The deals you win now will become internal and external references. They will shape how brands and agencies will evaluate and purchase in-store retail media in the future.

• True ownership: your pipeline, your clients, your revenue
• Direct access to CSO and CEO for strategic clients
• A product that does more than sell reach: visibility, activation, and measurable impact up to the point of purchase
• AI-powered tools and workflows that multiply your productivity

If you prefer setting benchmarks to working through existing playbooks, this is the right role.

Verve offers equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any kind, regardless of origin, gender, religion, age, sexual orientation, gender identity, disability, or other legally protected characteristics.

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