Senior Sales Manager (B2B SaaS/CRM) - Planelio (w/m/d)

Planelio is the leading CRM platform for the kitchen and furniture industry. As a digital all-in-one solution, we accompany our customers along the entire customer lifecycle – from inquiry to delivery. Developed from practice at Küchenheld, we support numerous furniture and kitchen companies in Germany and are expanding into other advisory-intensive industries.

We are growing rapidly and are looking for a Strategic Sales Manager (w/m/d) who will drive our market expansion, build strong customer relationships, and play a central role in the further development of our SaaS solution.

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Your Role

In this role, you will be responsible for the entire B2B sales cycle from discovery to closing and accompany new customers through onboarding, training, and the successful start with Planelio.

This sounds like a lot – and yes, the role is challenging. But: Our sales pipeline is focused and qualitative, not mass-driven. You will be managing a few, but high-relevant deals per month and working closely with management, marketing, customer success, and product/tech. Nobody works in isolation, we solve challenges together and support each other.

What you will achieve

• Business Growth: You will identify, qualify, and win new customers in the kitchen and furniture industry, as well as all adjacent markets.
• Sales Excellence: You will steer the entire sales funnel – from first contact to demo to contract signing.
• Customer Enablement: You will lead onboarding, training, and workshops, enabling new customers to quickly and successfully use our platform.
• Strategic Partnerships: You will build long-term, trust-based relationships and act as a sparring partner for our customers.
• Advisory: Based on KPIs, market trends, and customer feedback, you will identify optimization potential and advise existing customers proactively.
• Go-to-Market Collaboration: You will work closely with marketing & product/tech to sharpen product offerings, bring in feedback into product development, and build scalable processes.
• Thought Leadership: You will represent Planelio at industry events, forums, and conferences.
• Strategic Reporting: You will provide regular updates to the shareholders on pipeline, learnings, and growth opportunities.
• Analytics: A strong affinity for numbers and an analytical approach.

Qualifikation

• Multiple years of experience in sales, preferably in the SaaS or CRM environment; experience in the furniture or kitchen market is a plus.
• Strong presentation and communication skills, as well as proven success in closing and stakeholder management.
• A deep understanding of digital products, KPIs, and CRM processes.
• A high degree of ownership, self-motivation, and structured work.
• Openness to a dynamic, rapidly growing startup environment.
• Travel readiness of approximately 2 days per week (customer meetings, trade shows, workshops).

Benefits

What awaits you

• A key position with genuine scope for shaping the internal growth path as well as accompanying customers strategically.
• The opportunity to shape both the internal growth path and customer relationships strategically.
• Fast decision-making processes, direct collaboration at eye level, and a work environment that lives ownership.
• A team of ambitious, creative, and data-driven minds.
• Flexible working hours and the possibility of working from home.
• A modern office in a prime location in Munich.
• Additional benefits such as urban sports club membership, shared lunches, and team events.

Why Planelio

At Planelio, you will actively shape one of the most relevant CRM systems in the kitchen and furniture industry.

What sets us apart: We really work together as a team. Sales, customer success, tech, and management sit together in the same boat. We don't leave each other hanging and develop solutions together.

You will make decisions with real impact and work directly with management. Through the focused pipeline and clear priorities, you can concentrate on high-value deals and sustainable customer relationships – instead of mass.

If you're interested in decisively shaping Planelio's growth, we're looking forward to you.

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