Senior Performance Marketing Manager (m/f/d)

About homie – Your Future Employer with a Future

homie is a rapidly growing German AI startup with long-term secured financing. Our Homie is an AI-based assistant that provides real-time advice, ensuring satisfied customers and increased revenue. We are at the forefront of shaping the AI systems of the future. Our mission: To elevate consulting and sales to a new level with smart, evolutionary AI and real practical benefits.

Responsibilities

**Your Role – Become Our Growth Architect!

**As a Senior Performance Marketing Manager (m/f/d), you will take strategic responsibility for our entire paid and performance marketing. You are our architect and driver for predictable, scalable new customer acquisition – and the person who reliably generates pipeline and revenue from marketing budgets. Data-driven, efficient, and with a clear focus on the company's growth objectives.

You will be doing pioneering work: As our first Performance Marketing Manager, you will build this area from the ground up – as a strategist and implementer in one person. This is not about team leadership, but about laying a strong foundation with your own hands. Team building is planned for later, and you will help shape it.

You are responsible for the paid strategy across the entire funnel – from awareness through consideration to conversion – and translate revenue and pipeline targets into concrete budgets, channel strategies, and forecasts. You understand performance marketing not as an isolated discipline, but as an integral part of our revenue strategy, closely integrated with sales and customer success.

You set the priorities: You identify growth potential, are responsible for the test roadmap, explore new channels and markets, and build campaign structures that scale efficiently even with significantly increasing budgets. KPIs such as CPL, CAC, Payback, Conversion Rate, and Pipeline Impact are not just reporting figures for you, but the basis for control and planning.

At the same time, you bring strategic foresight and communication skills: You establish a robust tracking and attribution setup, make performance transparent to all stakeholders, and leverage modern AI tools and automation to continuously increase efficiency and performance.

The focus is on: qualitative leads, transparent performance structures, and sustainable growth for an ambitious AI startup.

You will report directly to the Management Board Marketing & Sales.

Your Tasks

• Performance Strategy & Ownership: Responsibility for the data-driven paid strategy across the entire B2B funnel (Awareness to Conversion) – derived from the company's revenue and pipeline targets.
• Budget Responsibility & Forecasting: Planning, allocation, and scaling of six- to seven-figure advertising budgets based on CPL, CAC, ROAS, Payback, and Customer Lifetime Value – including robust forecasts for the management.
• Full-Funnel Campaign Ownership: Independent planning, implementation, and scaling of cross-channel campaigns (e.g., Google, LinkedIn, Meta) with a clear focus on pipeline impact – strategic and hands-on.
• Growth & Scaling: Identification of new growth levers, target audiences, channels, and markets, as well as building and prioritizing a systematic test and experimentation roadmap.
• Marketing-Sales Alignment: Joint responsibility with Sales for Ideal Customer Profiles (ICP), lead scoring models, SLAs, and feedback loops for continuous quality improvement.
• Lead & Pipeline Optimization: Generation of qualified B2B leads with a focus on SQL quality, conversion along the pipeline, and sustainable revenue impact.
• Tracking & Attribution: Responsibility for a clean, scalable tracking setup (e.g., GA, Tag Manager, CRM integration, offline conversions) as well as further development of attribution and measurement logic.
• Conversion Rate Optimization: Analysis and optimization of landing pages, funnels, creatives, and messaging based on data-driven insights and A/B tests.
• Reporting & Management Sparring: Building transparent performance reports and dashboards with clear recommendations for action – you are a sparring partner for management in go-to-market and growth decisions.
• AI & Automation: Strategic use of modern AI tools and marketing automation to increase efficiency, scalability, and data-based decision-making.
• Pioneering Work & Structural Development: Building the performance area from the ground up and defining internal standards, processes, and best practices – as a foundation for the later planned team building.

Qualification

**Your Profile – What You Bring
**

• You have at least 5 years of experience in performance marketing and have been responsible for a scaling paid area for several years – ideally in a B2B, SaaS, or tech environment.
• You can demonstrate measurable success, e.g., significant reduction in CAC, scaling of budgets with stable ROAS, or building a predictable, growing pipeline.
• You think in terms of revenue, not reach. Pipeline impact, SQL quality, payback, and customer lifetime value are the relevant control parameters for you.
• You have had real budget responsibility and scaled campaigns from validated tests to six- to seven-figure annual budgets.
• You are eager for pioneering work. As the first Performance Marketing Manager with us, you think strategically and also roll up your sleeves and get hands-on.
• You build scalable performance structures, not just individual campaigns – clean setups, clear KPI logic, sustainable scaling mechanisms.
• Tracking is not a nice-to-have for you, but a foundation. You have built and further developed attribution models, CRM integrations, and data-driven decision-making models yourself.
• You make decisions based on data – quickly and pragmatically. 80/20 is a tool for you, not a risk.
• Testing is part of your DNA. You validate hypotheses systematically, test aggressively, and prioritize consistently based on impact.
• You love growth hacks and enjoy trying new things – while always remaining data-oriented and enjoying working with structured reports that show what really works.
• You combine creativity with performance thinking. Strong creatives and clear messaging logic go hand in hand for you.
• You proactively use AI and automation to create efficiency, scalability, and competitive advantages.
• You work entrepreneurially. You don't wait for perfect conditions, you create them. You take responsibility, set your own priorities, and want to actively shape things with a high result orientation.
• You are a strong communicator. You explain complex relationships clearly, communicate directly, demandingly, and solution-oriented, and confidently present your recommendations to management, product, and sales.
• You want impact. Not just to build campaign management, but to make a measurable contribution to company growth.
• You are a team player. An ambitious mindset and collegiality do not exclude each other for you; they belong together.

Benefits

• Remote or Hybrid: Work flexibly from anywhere or in our office spaces in Hamburg or Cologne.
• Startup Spirit: Quick decisions, flat hierarchies, agile work methods, and a lot of creative freedom.
• Learning Culture: Structured onboarding, open feedback culture & genuine exchange at eye level with the management.
• Teamwork First: You work closely and at eye level with Sales, Customer Success, and Product. Collegial & personal atmosphere, regular team events, and knowledge-sharing sessions.
• Solution-Oriented Culture: We foster creativity, personal responsibility, and the drive to move things forward.
• AI Boost: You use state-of-the-art tools – from AI outreach to automation that makes your work smarter and future-proof.
• Keep Going Smarter: Budget for further education, conferences, and e-learning to stay up-to-date with AI development.
• Your Benefits: With a monthly subsidy, we support you with mobility, fitness, groceries, or other needs.

Why This Role is Perfect for You

• You get real growth influence. Your decisions directly impact pipeline, revenue, and scaling. Clear goals, a lot of freedom in execution, and full responsibility for budget and results.
• You are doing pioneering work. As the first Performance Marketing Manager, you will build the area from the ground up – no rigid corporate structure, but the opportunity to shape a scalable growth setup and help shape the later planned team building.
• You work in the future market of AI. Performance marketing for an innovative AI product means high relevance, clear differentiation, and real market potential.
• You are a strategic sparring partner for management. Your insights influence go-to-market strategies and growth decisions at the management level.

Ready to Become Our Growth Architect?

We look forward to hearing from you!

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