Senior Partnerships Manager, Spikes Asia

About Spikes Asia

Spikes Asia is the leading platform celebrating and advancing creative excellence across Asia Pacific. Founded as a joint venture between Haymarket Asia and Lions, the Spikes Asia Awards and Festival bring together the region's most influential marketers, agencies, media companies, technology platforms, brands and creative leaders to recognise outstanding work, inspire innovation and shape the future of the industry.

As we enter an exciting new phase of growth, we are seeking an ambitious and commercially driven Senior Partnership Manager to help expand our sponsorship portfolio, develop new revenue streams and build strategic partnerships across the APAC region.

The Role

The Senior Partnership Manager is responsible for driving sponsorship and partnership revenue growth for Spikes Asia.

This is a highly commercial role focused on identifying, developing and securing new business opportunities while building long-term strategic relationships with partners across Asia Pacific. A key focus of this role is identifying and securing new sponsorship partners and revenue streams beyond Spikes Asia's existing client base.

The successful candidate will be an expert in the Spikes Asia sponsorship offering and will play a critical role in shaping go-to-market strategies and ensuring best-in-class partner experiences.

Working closely with the wider Campaign sales team, the Senior Partnership Manager will lead new business acquisition efforts, identify untapped market opportunities and oversee the successful delivery and management of their own sponsorship partnerships.

Key Responsibilities

Sponsorship & Partnership Sales

• Lead sponsorship revenue generation for Spikes Asia.
• Develop and execute a proactive new business strategy to identify and secure new partners across APAC.
• Build and manage a strong pipeline of sponsorship opportunities, from prospecting through to negotiation and contract closure.
• Meet and exceed annual revenue targets through sponsorship sales and strategic partnerships.
• Develop customised partnership proposals that align partner objectives with Spikes Asia audiences, platforms and experiences.
• Identify opportunities to create new sponsorship products and revenue streams.

New Business Development

• Hunt for and engage new categories of partners, including technology companies, AI platforms, consulting firms, enterprise software providers, luxury brands, financial services organisations and other businesses seeking access to senior marketing and creative decision-makers.
• Build relationships with senior stakeholders, including CMOs, marketing leaders, brand executives, innovation leaders and business development teams.
• Monitor industry trends and emerging sectors to identify new commercial opportunities.
• Represent Spikes Asia at industry events, conferences and networking opportunities across the region.

Commercial Strategy

• Become the subject matter expert on Spikes Asia sponsorship products, audience insights and commercial opportunities.
• Translate sponsorship offerings into compelling commercial narratives that resonate with prospective partners.
• Collaborate with leadership to evolve and refine partnership packages and sponsorship inventory.
• Work closely with marketing, content and event teams to develop innovative and commercially attractive partnership opportunities.
• Provide market intelligence and commercial insights to support business planning and growth strategies.

Partner Management & Delivery

• Oversee the successful management of sponsorship partners from contract signature through to activation and renewal.
• Act as a senior point of contact for key partners, ensuring a high level of service and stakeholder engagement.
• Work with internal teams to ensure contractual obligations and partnership deliverables are executed successfully.
• Identify opportunities for partnership growth, renewal and long-term strategic engagement.

Skills & Experience

Essential

• 6+ years' experience in sponsorship sales, partnerships, business development or other commercial roles.
• Proven track record of achieving and exceeding revenue targets.
• Demonstrated success in winning new business and developing strategic partnerships.
• Experience selling sponsorship, events, media, marketing, content or B2B solutions.
• Strong consultative sales and negotiation skills.
• Experience building relationships with senior stakeholders and decision-makers.
• Excellent presentation, communication and proposal-writing skills.
• Ability to operate independently while collaborating effectively across teams.
• Strong commercial acumen and a results-driven mindset.

Desirable

• Existing network across APAC marketing, media, technology or creative industries.
• Experience within events, festivals, awards, media brands or professional communities.
• Understanding of the advertising, marketing, media and creative communications landscape.
• Experience working across multiple markets within Asia Pacific.

What Success Looks Like

In this role you will:

• Consistently achieve and exceed partnership revenue targets.
• Expand the Spikes Asia partner ecosystem through the acquisition of new sponsors and commercial partners.
• Build a strong pipeline of high-value opportunities across APAC.
• Establish Spikes Asia as a must-partner platform for organisations seeking access to senior marketing and creative leaders.
• Enable and educate internal sales teams to maximise commercial opportunities.
• Deliver exceptional partner experiences that drive retention and long-term growth.

Personal Attributes

• Entrepreneurial and highly proactive.
• Naturally curious and opportunity-focused.
• Confident engaging and networking with senior executives.
• Strategic thinker with a strong commercial mindset.
• Collaborative and comfortable working across multiple stakeholder groups.
• Passionate about creativity, marketing, media, innovation and business growth.