Senior New Business Manager Public Sector Communications (all genders)

Do you want to help shape the society of tomorrow? Then ]init[ is the right place for you. Because our digital solutions are made for people and have social relevance. Sounds exciting? Then get on board and work with over 1,400 ]init[s in interdisciplinary teams at our seven locations – or flexibly from anywhere in Germany.

Do you want to rethink public communication digitally and win new clients for innovative communication solutions? As a Senior New Business Manager Public Sector Communications (all genders) in Berlin, you will be responsible at ]init[ for systematically acquiring new clients in the federal and state government sectors. You will identify new market potentials, build robust relationships with relevant contact persons, and develop tailor-made solutions for digital communication in the public sector together with our specialized departments.

Our goal: We want to support organizations in making their communication digital, simple, understandable, and effective – and to further expand our positioning as a partner for communication services in the public sector.

• You will be responsible for systematic new client acquisition in the public sector, focusing on federal and state authorities.
• You will identify market trends and business opportunities and develop suitable acquisition, go-to-market, and marketing strategies.
• You will plan and manage target group-specific marketing measures to acquire new clients.
• You will build and sustainably maintain a strong network with clients, partners, and relevant market players.
• You will advise potential new clients on digital communication solutions, particularly in the areas of websites, CMS, AI, content, campaigns, and social media.
• You will identify relevant tenders and manage tender, award, and pitch processes in close cooperation with the specialized departments.
• You will represent ]init[ at client meetings, networking events, and in relevant industry environments.

• You have several years of experience in business development, sales, or new client acquisition, ideally in the public sector client environment.
• You know the market for communication, agency, and CMS services, as well as the structures, decision-making processes, and requirements in the public sector.
• You can clearly communicate complex communication and digitalization services and translate them into concrete customer benefits.
• You have experience with public tenders, procurement procedures, and the creation of convincing proposals.
• You communicate confidently, build strong relationships quickly, and present yourself confidently to various stakeholders.
• You work proactively, strategically, and goal-orientedly and are passionate about digital communication.
• You have very good German and English skills, both written and spoken.

• Because we care: 30 days of vacation and workations within the EU create space for relaxation and new perspectives. This allows for a good work-life balance.
• Work with us: Flexible working hours, mobile working, and part-time models enable you to shape work and everyday life accordingly – always coordinated with your team and projects.
• Learn with us: With the ]init[ Academy, training, certifications, and cross-departmental knowledge exchange, you will continuously develop professionally and personally.
• Grow with us: Benefit from cross-departmental knowledge exchange and continuously develop together with your colleagues.
• Ride with us: JobRad, public transport subsidies, and other mobility benefits support you in being flexible and sustainable on the go.
• Start with us: Welcome Week, structured onboarding, and mentoring ensure a successful start and help you quickly settle into the team and your projects.

Shape the digital future with us – full-time, in Berlin.

We look forward to receiving your application, including your earliest possible start date and your salary expectations.

Diversity and equal opportunities are a matter of course for us. We expressly welcome applications from people with disabilities and encourage equality.

As security is important to us and our clients, a confidential security check may be required after an offer has been made, depending on the position.

Federica Santandrea

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