Sign up to save this job, get alerts, and apply with an optimized CV.
Senior Growth Marketing Manager (m/f/d)
Job description
We sell heat pumps on a large scale — but we buy in our demand. Third-party leads that are simultaneously with our competitors, and a sales team that has to call faster than everyone else. Expensive, and we don't have it in our hands.
You will build our own channel: own demand, own funnels, own numbers — the complete marketing funnel from interest to appointment for our services area. For this, you will receive your own performance marketing budget of relevant size and a brand that is strong in electricity and still needs to be established in the heat pump segment.
Your key performance indicator is what a sold system costs us. This is close to Greenfield: you think from zero to one, test quickly, and build things yourself.
Your tasksBuilding own lead generation that frees us from dependence on purchased leads
Lead-in mechanics with real benefits: subsidy calculator, autonomy calculator, cost-saving calculator
Landing pages and funnel routes optimized for conversion
Lead nurturing across all temperature stages, including prospects who are lost after the first call today
Cross-marketing to our customer base from electricity, smart meters, and electromobility
Out-of-form and offline campaigns along our regional installation capacity
Measurability: tracking, attribution, funnel reporting from impression to completed installation
AI in creation, campaign management, personalization, and analysis
Positioning Octopus as a visible player in the heat pump market
Demonstrable B2C success: you have developed and implemented a marketing strategy yourself, with numbers you can explain
Stakeholder management expertise: you inspire people for your cause, demand input from product, sales, and customer service, and build bridges to retail, smart meters, and electromobility
Agency management: you get input from agencies where your own time is the bottleneck, and you are responsible for their output
Performance marketing end-to-end: channels, creation, testing, budget management, attribution — self-responsibly
Experience in building a pipeline that converts prospects across all stages into revenue, from 'has never heard of us' to 'knows us well'
Technical fitness and sharp with numbers: you set up tracking and measurability yourself, build pipelines, do your analytics yourself
Understanding of purchasing decision patterns and psychology — we are talking about an investment that people think about for months
Confidence in funnels, conversions, platforms, brand, and communication
You understand sales and marketing as one functional area and can sell a story
Product thinking and pace: you clearly address what is missing and iterate even under unfinished framework conditions
Leadership experience with one or two people is a plus
Required skills
Sign up to apply
Create a free account to apply for this job and get access to:
- AI-powered CV optimization for this specific job
- Save jobs and create custom alerts
- See your CV match score for each job
Company information
- Company
- Octopus Energy Group
- Location
-
München (DE)
Germany - Posted
- 4 days ago
Interested in this position?
Create your free account and tailor your CV to match this job.