Sturlite India
1 month ago
Sales Executive
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Company information
- Company
- Sturlite India
- Location
- India, Telangana, Khammam India
- Posted
- 1 month ago
Job description
Sales Executive – Lighting
Field Sales | General Trade
Function: Sales – General Trade
Division: Lighting
Experience: 3–5 Years
Education: Graduate (Any Discipline)
CTC Band: As per the market standards
Reporting To: Area Sales Manager (ASM)
About Sturlite
Sturlite Electric Private Limited is a Bengaluru-headquartered Fast Moving Electrical Goods (FMEG) company operating across five high-growth categories: Lighting, Wires & Cables (Sturlite Voltedge), Switches, Solar (Zeovolt), and Wellness. Sturlite is in an active growth-acceleration phase, with new category launches underway and a national footprint being rapidly built across India
We are building a founder-led, performance-first sales culture with strong channel relationships, disciplined execution, and a long-term orientation toward market share leadership in electricals.
ROLE PURPOSE
The Sales Executive is the frontline growth engine for Sturlite's Lighting business within the assigned territory. This role is responsible for building and expanding the dealer/distributor network, driving secondary sales, and ensuring consistent brand availability and visibility across channels.
KEY RESPONSIBILITIES
- Drive primary and secondary sales targets within the assigned territory on a monthly and quarterly basis
- Build, expand, and service a robust dealer and distributor network; identify and onboard new channel partners
- Conduct regular market coverage across assigned towns and ensure adequate product availability and display
- Execute trade schemes, promotions, and discount programs effectively at the counter level
- Track competition activity (pricing, schemes, new launches) and report insights to the ASM
- Manage outstanding collections and ensure adherence to credit norms with channel partners
- Submit daily call reports, sales reports, and market feedback through prescribed reporting systems
- Maintain strong relationships with electricians, contractors, and key influencers to drive pull demand
- Ensure timely resolution of dealer complaints, return/replacement requests, and service issues
FUNCTIONAL COMPETENCIES
- Channel Network Building
- Dealer & Distribution Management
- Secondary Sales Execution
- Customer On-boarding
- Competition Intelligence
- Market Coverage & Beat Planning
- Trade Scheme Execution
- Collections & Credit Management
- MIS & Reporting
EXPERIENCE & BACKGROUND
Industry Preference: Lighting & Switchgear
Key Skills: Territory management, dealer relationships, secondary sales focus, local market knowledge
WHAT STURLITE OFFERS
- Competitive fixed pay with performance-linked variable pay.
- Fast-track career path: SE → ASM in 18–24 months for high performers
- Opportunity to be an enterprising sales team member in a high-growth FMEG company with national ambition
- Structured onboarding, product training, and ongoing sales skill development
Required skills
- sales
- reporting
- product display
- onboarding
- promotions
- sales team
- sales reports
- wellness
- pricing
- contractors
- sales executive
- graduate
- career path
- solar
- area sales manager
- channel partners
- distribution management
- market share leadership
- lighting
- switches
- switchgear
- territory management
- credit management
- product training
- electricians
- product availability
- dealer network
- field sales
- brand visibility
- reporting systems
- mis
- high-growth
- territory
- distributor network
- general trade
- market feedback
- asm
- service issues
- collections management
- local market knowledge
- new launches
- wires & cables
- high performers
- discount programs
- market coverage
- dealer management
- customer on-boarding
- secondary sales
- fmeg
- variable pay
- lighting division
- sturlite electric private limited
- fast moving electrical goods
- channel relationships
- brand availability
- primary sales
- trade schemes
- competition activity
- outstanding collections
- credit norms
- daily call reports
- pull demand
- dealer complaints
- return requests
- replacement requests
- channel network building
- secondary sales execution
- competition intelligence
- beat planning
- trade scheme execution
- industry preference
- dealer relationships
- secondary sales focus
- fixed pay
- performance-linked
- national ambition
- sales skill development
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