Programmatic Advertising Manager

Aufgaben

▪ You set up operational programmatic campaigns in various DSPs and steer and optimize IO campaigns
▪ You create customer journey-based programmatic strategies, along the entire funnel, from Branding over Prospecting to Retargeting
▪ You create digital media plans for programmatic and IO campaigns and work closely with account managers, ad operations teams, publishers, data providers, and technology vendors (both nationally and internationally)
▪ You develop best practices and generate insights for always-on optimization
▪ You are an impulse generator for innovation and further development of programmatic excellence for our customers
▪ You are responsible for onboarding new colleagues and mentoring juniors and regulars

Qualifikation

▪ You have professional experience in setting up and optimizing campaigns in DSPs (DV360, The Trade Desk, Yahoo DSP, HAWK DSP, Xandr, Google Ads, Taboola, Teads)
▪ You have a strong understanding of programmatic full-funnel strategies and the use of various technologies for campaign management (ad serving, ad verification, tracking, analytics)
▪ You are sovereign in applying data (1st-, 2nd-, 3rd-party), as well as strategic derivation regarding audience management and targeting
▪ You possess very good analytical skills and the ability to transport complex issues, particularly regarding various KPIs in the full-funnel model and their different interpretations
▪ You are fit in Microsoft Office applications, especially Excel
▪ You speak German fluently and your English language skills are negotiable

Required Experience

min. 3 years experience

Preferrable Media agencies: Dentsu, Pilot, GroupM, Mindshare, Omnicom, Publicis, etc.

Location: Hamburg, Frankfurt, Düsseldorf.

Part-time is also possible, with at least 30 hours per week.

Benefits

▪ Stay fit: For €10 per month, you get the full Fitness First membership.
▪ Have fun: Our motivation team takes care of unforgettable moments every year, whether it's TGIF, Christmas party or our legendary Overnighter.
▪ Come along: We design with you an individual development plan, you receive regular feedbacks and further developments that fit exactly to you. You also have access to our Havas University with over 200 training sessions/workshops.
▪ Shape it: We are not yet perfect and look forward to your ideas and active involvement in shaping processes and company culture.

Company Profile

▪ Industry: Media/Advertising (Media agency services)

▪ Core business: Programmatic advertising, media planning, campaign management

Hauptaufgaben:

▪ Operational execution and optimization of programmatic campaigns on various DSPs
▪ Development of full-funnel strategies for the customer journey (Branding/Prospecting/Retargeting)
▪ Planning and creation of digital media plans for programmatic and IO campaigns
▪ Close cooperation with account managers, ad operations teams, publishers, data providers, and technology vendors (national/international)

Erforderliche Qualifikationen:

▪ Fundamentally practical experience in setting up and optimizing campaigns over various DSPs (DV360, TradeDesk, HAWK, Amazon DSP, Yahoo DSP, Xandr, Google Ads, Taboola, Teads)
▪ Comprehensive understanding of full-funnel strategies and campaign management technologies (ad serving, tracking, analytics, ad verification)

Sprachliche Anforderungen:

▪ Role 1: German not required (management of international customers)
▪ Role 2: German (at least B2, C1 preferred)
▪ Both: Negotiable English language skills