Product Marketing Manager – Groups & Events

The Opportunity We are investing in Groups & Events as a strategic growth area. This role will be critical in shaping the positioning, messaging, and go-to-market strategy for our solutions in this space. We’re looking for someone who combines product marketing expertise with a product mindset: a leader who understands customer needs, translates them into market strategies, and partners across the organization to influence both product direction and client adoption. What You’ll Do Define market requirements and develop a comprehensive go-to-market strategy for our Groups & Events solutions. Collaborate with cross-functional teams, including Product, Engineering, and Sales, to ensure alignment and effective execution. Develop and maintain a deep understanding of customer needs, market trends, and competitive landscape. Create compelling product messaging and positioning that resonates with our target audience. Develop and execute a content strategy that showcases our Groups & Events solutions and drives engagement. Analyze and measure the effectiveness of our go-to-market strategy and make data-driven decisions to optimize. What We’re Looking For A seasoned product marketing professional with a strong track record of developing and executing successful go-to-market strategies. Experience in the technology industry, preferably in the areas of Groups & Events, is a plus. Strong understanding of customer needs, market trends, and competitive landscape. Excellent communication and collaboration skills. Ability to work in a fast-paced environment and adapt to changing priorities. Strong analytical and problem-solving skills. Ability to develop and maintain a deep understanding of complex technical products. What We Offer A competitive salary and benefits package. Opportunities for professional growth and development. A dynamic and supportive work environment. The chance to work on cutting-edge products and technologies. A collaborative and inclusive culture. The opportunity to make a meaningful impact on the company’s success.