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Ask-AI

1 year ago

Product Marketing Lead

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Company information

Company
Ask-AI
Location
Canada, Ontario, Toronto, City of Toronto, Berczy Park Canada
Posted
1 year ago
View all jobs at Ask-AI

Job description

We’re hiring a Product Marketing Lead to build and lead the Product Marketing function at Ask-AI. We are looking for an analytical, creative and visionary leader to join our Marketing team, a product marketer with the ability to develop a deep understanding of our market, products, customers, and competitive landscape and translate those insights into impactful messaging, positioning and enablement programs. Reporting to the Chief Marketing Officer, the Head of Product Marketing is responsible for developing and executing a comprehensive product marketing strategy that drives business results, builds brand awareness, and fosters customer engagement. This includes but is not limited to: developing and maintaining a deep understanding of our products, services, and market trends; creating and executing product marketing plans and campaigns that drive business results; collaborating with cross-functional teams to develop and execute go-to-market strategies; developing and maintaining relationships with key stakeholders, including product teams, sales teams, and customer-facing teams; and staying up-to-date with industry trends and competitor activity. The ideal candidate will have a strong background in product marketing, with a proven track record of developing and executing successful product marketing strategies that drive business results. The successful candidate will be a strategic thinker with excellent communication and interpersonal skills, and the ability to work effectively in a fast-paced environment. The Product Marketing Lead will be responsible for managing a team of product marketers, and will be expected to lead by example, providing guidance, mentorship, and coaching to team members. The ideal candidate will have a strong understanding of the product development process, and the ability to work effectively with cross-functional teams to develop and execute product marketing strategies. The Product Marketing Lead will be expected to stay up-to-date with industry trends and competitor activity, and to use this knowledge to inform and improve product marketing strategies. The ideal candidate will have a strong background in data analysis and interpretation, and the ability to use data to inform and improve product marketing strategies. The Product Marketing Lead will be responsible for managing a budget, and will be expected to use this budget to drive business results and achieve marketing goals. The ideal candidate will have a strong understanding of the importance of diversity, equity, and inclusion, and the ability to use this understanding to inform and improve product marketing strategies. The Product Marketing Lead will be expected to work in a fast-paced environment, and to be able to prioritize tasks and manage multiple projects simultaneously. The ideal candidate will have a strong background in product marketing, with a proven track record of developing and executing successful product marketing strategies that drive business results. The successful candidate will be a strategic thinker with excellent communication and interpersonal skills, and the ability to work effectively in a fast-paced environment.

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