Product Manager (IOT-TWS)

KEY RESPONSIBILITIES Product Consumer obsession: Lead the understanding of consumers’ behaviour and needs through qualitative and quantitative studies in collaboration with internal teams Industry awareness: Derive data-driven analysis on the competitive landscape of the Audio/wearables (IOT) industry and derive actionable insights with primary and secondary research to build differentiating product positioning and superiority. Defining the product: Leverage the collective insights to define the product, identify key features and functionalities that drive consumer engagement and loyalty. Developing the product: Collaborate with cross-functional teams to develop a comprehensive product roadmap, prioritizing features based on market trends, customer needs, and business objectives. Launching the product: Ensure successful product launch by developing go-to-market strategies, defining marketing campaigns, and coordinating internal stakeholders. Product performance monitoring: Continuously monitor product performance, gathering insights from data analytics, customer feedback, and market research to inform future product development and optimization. KEY QUALIFICATIONS Bachelor’s degree in Business Administration, Marketing, or related field 5+ years of experience in a product management role Strong analytical skills with ability to derive actionable insights from data Ability to collaborate effectively across functions and levels Excellent communication and presentation skills