Pflichtpraktikum Produktmarketing & Software Launch (m/w/d)

We are one of the largest waste management companies in the Rhineland and have carried out hundreds of household clearances and waste removals over the past few years.

In doing so, we have found that many companies in our industry still work with paper forms, Excel lists, WhatsApp, and manual processes. Therefore, we are currently developing our own software solution for waste management and household clearance companies, which will digitalize and simplify the entire order process.

In addition, we have already built a community of entrepreneurs from the industry and would like to professionally position the software, market it, and successfully introduce it to the market.

Tasks

• Development of a brand strategy for the software
• Analysis of the market, target group, and competitors
• Support in positioning the product
• Development of a go-to-market strategy
• Planning and preparation of the software launch
• Participation in marketing and sales strategies
• Support in building a long-term software brand

Qualification

• Studies in the field of Marketing, Business Administration, Entrepreneurship, or comparable fields
• Interest in software, start-ups, and company building
• Self-motivated and structured work style
• Desire for responsibility and own ideas

Benefits

You will be working at the startup location in Cologne and will therefore be part of an active startup-tech community. There, you will have the opportunity to get to know founders, entrepreneurs, and innovative teams, build valuable contacts, and exchange ideas with other creative and entrepreneurial thinking people.

What awaits you

• Direct collaboration with the founder
• In-depth insights into the building of a software company
• Responsibility instead of just supporting
• Participation in a real product with market potential
• Flexible working arrangement
• Rapid learning curve through direct involvement in strategic decisions

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