Marketing Manager (m/f/d) Go-to-Market Strategy

As a Marketing Manager, build the brand behind a technology that turns our streets into power plants and bring it to new markets. 💡

Our client is a fast-growing GreenTech startup from Mils that is developing one of the world's first scalable road power plants. By integrating innovative energy recovery technology into existing roads, a completely new form of renewable energy generation is created without any additional land sealing.

As Marketing & Communications Manager, you will shape the marketing department from scratch, ensuring that an extraordinary technology becomes an internationally visible brand. This isn't just about strategy and communication: you will develop concrete go-to-market measures, implement your own ideas directly, and work closely with Sales, Business Development, and Management to successfully target different markets.

We are looking for someone who likes to think differently, tries new approaches, and is not afraid to turn unusual marketing ideas into reality. If you want to combine strategy with hands-on implementation and are eager to build marketing in a GreenTech startup long-term, you will find plenty of scope for development here.

Tasks

As Marketing Manager, you will develop marketing measures for an extraordinary GreenTech innovation and, together with Sales and Business Development, ensure that the technology reaches the right target groups in different markets.

• Marketing Strategy: Strategically develop the marketing department and translate company goals into concrete measures and campaigns.
• Go to Market: Develop targeted marketing measures for existing and new markets, actively supporting international market development.
• Sales Support: Work closely with Sales and Business Development, developing content, campaigns, and measures that effectively support sales in different markets.
• Creative Implementation: Develop new marketing ideas, test unconventional approaches, and quickly and independently implement successful concepts.
• Storytelling: Translate complex technical topics into understandable, compelling, and visually strong content for various target audiences.
• Brand Development: Continuously develop brand identity, positioning, and visual appearance, creating a consistent international brand presence.
• Communication & PR: Develop relevant external communication and coordinate press releases, statements, event communication, and media documents, among other things.

Qualifications

• Completed degree in Marketing, Communications, Media, or a comparable field.
• Several years of professional experience in B2B marketing, brand building, communications, PR, or campaign management. Experience not only in developing marketing strategies but also in independently implementing concrete measures.
• Understanding of Go-to-Market strategies and how marketing can support Sales and Business Development in tapping into different markets.
• The ability to process complex technical topics in an understandable, convincing, and target-group-oriented manner.
• Fluent German language skills at at least C1 level for seamless communication.
• Creative personality with the courage for unconventional ideas, initiative, and a passion for trying new approaches.
• Strong hands-on mentality and enthusiasm for taking responsibility and building structures in a dynamic startup.
• Ideally, you can already provide examples of unusual or particularly creative marketing measures that you have successfully developed and implemented.
• Experience from a marketing or communications agency, knowledge of Adobe InDesign, Photoshop, Illustrator, or Figma, as well as an interest in GreenTech and sustainable technologies are advantageous.

Benefits

• Impact: Actively contribute to building the brand and communication strategy of one of Europe's most innovative GreenTech startups.
• Responsibility: Take strategic responsibility for marketing, communication, and brand presence from the start.
• Career: Grow together with a rapidly expanding ClimateTech startup and develop your area of responsibility along with the company.
• Direct Collaboration: Work closely with management, business development, and sales, and actively shape the company strategy.
• Development: Benefit from mentoring by experienced entrepreneurs and continuous development opportunities.
• Bonus & Participation: Performance-based bonus payments and the opportunity to earn company shares through exceptional commitment.
• Work Environment: Modern office, latest technology, free drinks and snacks, kitchen, and generous social areas.
• Mobility: Bike leasing, organized carpooling between Innsbruck and Mils, and company parking.
• Salary: Annual gross salary starting from €45,000 with willingness to negotiate based on qualifications and experience.

Ready to do marketing for a technology that is anything but ordinary? 💡

Send us your CV and learn more about the company, the vision, and your future role in a short 10-minute introductory call.

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