Marketing Manager - Endoscopy

We are a multinational company operating in the global market with high-quality integrated products and solutions for the Healthcare sector: medical systems, services, and technologies with artificial intelligence to support industry professionals in fields such as medical informatics, magnetic resonance imaging and computed tomography, radiology, endoscopy, ultrasound, IVD, and veterinary diagnostics.

We are aware that to achieve our ambitious goals, we need people. To make a difference, you will have everything you need to grow with us: management prepared for the company's future challenges, specific training courses, a dynamic team, and the most modern technologies available on the market.

We are looking for a Marketing Manager to join the Endoscopy Business Unit.

The role will be responsible for the development and implementation of strategic and operational marketing activities, in line with the company plan and the value proposition of the relevant Business Unit.

We are looking for a curious, structured, empathetic person with market vision and clinical sensitivity, who wants to actively contribute to the development of a rapidly growing business.

The role will report directly to the Business Unit Manager and will play a key role in the development and execution of marketing strategies for the digestive and pulmonary endoscopy lines.

Key activities and responsibilities include:

• Manage annual budgets in line with strategies and objectives
• Define and implement medium-to-long-term marketing strategies, in line with business objectives
• Manage operational marketing activities to support the sales force
• Collaborate closely with Product Leaders on product marketing activities
• Work in synergy with the Clinical Marketing area, with KOLs and clinicians for the development of strategic activities
• Interact with headquarters (HQ) for strategic alignment, support, and launch of new initiatives
• Analyze market trends, clinical needs, and growth opportunities
• Develop pricing strategies aligned with product positioning and sales objectives
• Review and manage the financial performance of their portfolio, including related budgets and company allocations, and implement countermeasures on a monthly and quarterly basis

The person we are looking for has the following characteristics:

• At least 5 years of experience in B2B marketing in the Healthcare - Medical Devices sector
• Degree ideally in biomedical engineering, marketing, or a related field
• Knowledge of multidisciplinary marketing with an understanding of the complete customer journey lifecycle
• Ability to move comfortably between strategy and operations
• Experience in conducting market research, competitor analysis, complex strategy implementations, and go-to-market planning
• Attitude for cross-functional work and interaction with clinical stakeholders
• Extensive experience in financial management (planning/targeting, budgeting, forecasting, and accounting)
• Excellent communication and presentation skills
• Strong interpersonal and team management skills
• Proficiency in main Microsoft Office applications
• Excellent knowledge of written and spoken English

Contract type: CCNL Commercio, permanent employment.

The expected salary range for this position is €60,000 – €75,000 gross per year, determined based on objective and transparent criteria in accordance with the company's remuneration and classification system.

Company Location: Segrate (MI)

This advertisement is aimed at both genders, pursuant to laws 903/77 and 125/91.

We ask you to include in your CV authorization for the processing of your personal data pursuant to Legislative Decree of June 30, 2003, n. 196 “Code in matters of personal data protection” and Article 13 of GDPR (EU Regulation 2016/679).