Marketing Manager, Campaigns & Product

Reports To: Senior Manager, Marketing Communications Collaborates With: Social Media Manager, Creative Team, Product Team, Marketing Operations, Performance Marketing, Marketing Team, Vendors & Agency Partners Languages: English Spanish (Bilingual required) Contractor employment Overview Elektra Go is seeking a bilingual Marketing Manager responsible for developing, optimizing and executing performance-driven omni-channel product marketing initiatives, campaigns and lifecycle communications that drive customer engagement, conversion and retention. This role will work closely with cross-functional teams to develop and execute comprehensive marketing strategies that align with business objectives. Key responsibilities include: Developing and executing multi-channel marketing campaigns to promote new products and services, including email, social media, content marketing, influencer partnerships, and paid advertising. Collaborating with the Product Team to develop product launch plans and execute go-to-market strategies. Working closely with the Creative Team to develop creative assets for marketing campaigns. Analyzing campaign performance using data analytics tools and making recommendations for optimization. Developing and managing budgets for marketing initiatives. Staying up-to-date on industry trends, competitor activity, and market research to inform marketing strategies. Providing regular reporting and insights to stakeholders on campaign performance and ROI. Maintaining a high level of professionalism, integrity, and confidentiality in all interactions with colleagues, vendors, and clients. Requirements: Bachelor's degree in Marketing or related field 5+ years of experience in product marketing or a related field Strong understanding of digital marketing channels and tactics Excellent communication and project management skills Ability to work independently and as part of a team Proficiency in Microsoft Office Suite, Google Workspace, and Adobe Creative Cloud Benefits: Competitive salary and benefits package Opportunities for professional growth and development Collaborative and dynamic work environment