Marketing Manager B2B (f/m/d) | 80% |Hybrid working model | Zürich

Now we are offering you the chance to immerse yourself in this exciting environment and effectively apply your marketing expertise. As part of our growth strategy, we are seeking reinforcement in marketing. Your task is central: You ensure that our entire product portfolio – from software over data products to evaluation services – becomes visible on the market and can unfold its full potential. By understanding our solutions in detail and positioning them target-group-relevantly, you increase our reach and significantly contribute to achieving our ambitious growth targets. You present your ideas and successes directly to the Head of Sales.

Your Responsibilities:

• You plan and implement marketing strategy that leads our company into the next growth phase – with a focus on Product Marketing.
• You plan, coordinate, and produce content for our newsletter as well as our website.
• You are responsible for the Go-to-Market Strategy for new products and features. And support Sales by designing and executing lead-generation campaigns.
• You develop and implement communication strategy over B2B channels (Sales, Mailings, Automation, LinkedIn, Content, Events, SEO, etc…).
• You work out clear and convincing Value Propositions and develop creative stories for various channels around our products.
• You ensure that your measures are effective by introducing the corresponding monitoring of marketing KPIs and overseeing them.
• You ensure that our communication is content-wise as well as visually uniform and meets the highest quality standards.
• You also support in organizing trade show appearances and events.