Marketing Communications Manager

Reporting to the Director of Sales & Marketing, you'll lead integrated marketing and communications across the Hotel's full portfolio — Rooms, Food & Beverage, Weddings and MICE.

You'll help shape how the Hotel is seen, experienced and remembered — building a distinctive contemporary heritage brand with a social conscience, while turning marketing ideas into measurable commercial growth.

Responsibilties:

• Shape our brand – Strengthen brand positioning and create a consistent experience across customer touchpoints.
• Drive digital growth – Lead web, SEO, SEM, social media, email and digital advertising to grow visibility, engagement and direct bookings.
• Create campaigns that convert – Develop integrated campaigns and promotions that drive revenue and customer acquisition.
• Build our reputation – Lead PR, media engagement, corporate communications and reputation management.
• Grow strategic partnerships – Work with tourism organisations, corporate partners, influencers and industry stakeholders to expand our reach.
• Make marketing investment count – Manage budgets, agencies and vendors while maximising marketing ROI.
• Turn data into action – Use analytics and market intelligence to continuously improve campaign and business performance.

Requirements:

• Has at least 5 years of relevant experience in marketing communications, brand management, PR or digital marketing.
• Has at least 3 years’ experience in hospitality or tourism.
• Has a proven track record in integrated campaigns across multiple market segments and revenue streams.
• Understands how to translate brand and digital marketing into commercial outcomes.
• Is a strong storyteller, relationship builder and cross-functional collaborator.
• Is commercially minded, customer-centric, creative and comfortable using data to make decisions.
• Experience with hotel CRM systems, booking engines, metasearch platforms, hospitality marketing technology, PR/media networks or team/agency leadership will be an advantage.

If you're ready to take the next step in your career, we encourage you to apply now!

Sarah Ong (R2198293)

Talents@Work License No: 21C0501

*We regret to inform that only shortlisted candidate will be notified. Thank you.