Marketing Communications Executive

The Marketing Communications Executive supports the development of all hotel collaterals, including supporting hotel-related (Raffles Spa and Raffles Arcade) public relation programmes and advertising artwork. It also serves to provide coordination support for hotel events as well as facilitate administration matters for the Marketing Communications department.

Observes and adheres to the Values of Accor, i.e. Guest Passion, Respect, Innovation, Trust, Sustainable Performance and Spirit of Conquest.

Primary Responsibilities

Supports Public Relation Campaigns

• Supports Assistant Director of Marketing Communications in maintaining good relations with global, regional and local media.
• Supports publicity outreach programme to support retail arcade, spa and selected Food and Beverage promotions as well as festive offers where required.
• Supports publicity plan for retail arcade, spa and selected Food and Beverage activations, including seasonal promotions, key launches and media engagement activities.
• Supports media hostings opportunities to drive continued awareness.

Supports Advertising Campaigns

• Supports media plan accordance with the hotel’s goals and objectives.
• Supports the development of creative artworks and text copy for assigned segments , ensuring adherence to brand guidelines.

Supports Collateral Development

• Works closely with Marketing Communications colleagues to develop collaterals to support hotel goals.
• Supports and coordinates photoshoots for hotel.

Supports Social Media Content Creation And Digital Communications

• Works closely with department colleagues to create the monthly social media calendars for overall hotel and Raffles Spa.
• Supports the creation of digital communications via electronic mailers to the hotel database and client contacts
• Supports the Sales team in creation of collateral to support sales activities and Luxury Consortia updates
• Online reputation management

Supports Event Management Coordination And Execution

• Liaises with internal stakeholders and external vendors to co-ordinate and support Hotel including events and promotions

Provision Of Administrative Support

• Co-ordinates PR reporting for all media coverage received for hotel
• Processes quotations and invoices for the department.
• Facilitates hotel sponsorships and gift voucher requisition.
• Provides general administrative support for the team.
• Performs any other duties and responsibilities that may be assigned.