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Marketing Communications Executive
Job description
Position Overview The Marketing Communications Executive creates and executes property-level communications with our customers. Reporting to the Director of Marketing Communications, the individual promotes on-brand messaging to customers through traditional, digital, and social media channels to enhance the hotel's image. The Role MANAGE BRAND EQUITY Analyse market research findings, including guest reviews on Google and Tripadvisor, to evaluate brand awareness and association, implementing appropriate strategies to maintain a positive brand reputation. Develop and execute comprehensive marketing communications plans that align with the hotel's overall marketing strategy. Collaborate with cross-functional teams to ensure consistent messaging across all channels. Monitor and report on key performance indicators (KPIs) to measure campaign effectiveness. Utilize data-driven insights to inform future marketing initiatives. Ensure compliance with company policies, procedures, and brand guidelines. Develop and maintain relationships with key stakeholders, including hotel management, sales, and revenue teams. Provide exceptional customer service by responding promptly to customer inquiries and resolving issues in a timely manner. Stay up-to-date on industry trends, best practices, and emerging technologies to continuously improve marketing strategies and tactics.
Required skills
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Company information
- Company
- Capella Singapore
- Location
-
Singapore
Singapore - Posted
- 11 months ago
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