Manager, Campaigns - QCommerce

As a Manager, Campaigns - Qcommerce, you will be responsible for developing and executing end-to-end, integrated marketing campaigns that fuel brand awareness, customer acquisition, and Quick Commerce growth. You’ll combine data-driven insights with creative thinking to craft compelling brand and product messages across a variety of channels — from Online to Offline media channels.

You’ll also play a key role in identifying emerging market trends, analysing competitive activity, and supporting the development of go-to-market strategies that drive business impact. This is a high-visibility role suited for someone who can effectively manage complex stakeholder expectations while staying focused on delivering strong, insight-led marketing outcomes in a fast-paced, agile environment.

Key Responsibilities:

• Develop and implement key marketing campaigns to boost brand visibility, traffic, and user engagement across the Quick Commerce vertical

• Manage end-to-end campaign lifecycle — from ideation, planning, to execution and post-campaign analysis.

• Ensure all campaigns adhere to brand and creative guidelines while delivering measurable business results.

• Support the development of creative campaign assets and key messaging aligned with the brand identity and customer needs

• Uphold a consistent brand voice and visual identity across all marketing touchpoints in alignment with established brand guidelines

• Define, monitor, and analyse key campaign performance metrics (e.g., TOM, traffic, engagement, ROI).

• Monitor customer trends and behavior to tailor campaigns that resonate with target audiences.

• Provide strategic guidance and oversight to the Quick Commerce marketing team on campaign deliverables, timelines, and execution standards

• Act as the key liaison between commercial and marketing functions to ensure strategic alignment - serve as the custodian of trade marketing activities, ensuring synergy between commercial and marketing objectives

• Stay ahead of industry trends, evolving customer behaviors, and digital marketing innovations to inform future marketing strategies