Head of Marketing (m/w/d)

KRUU is Europe's leading provider of photo boxes. With a high automation rate, we serve thousands of customers weekly and create unforgettable experiences. Our team spirit, flexibility, and innovation drive us forward. Now we're looking for you to take our brand to the next level.

At KRUU (pronounced Crew), self-responsibility, high flexibility, development of your personal strengths, and mutual support – that's what we emphasize. Our common goal: every celebration should be unforgettable with KRUU.

We want everyone to immediately think of KRUU when they hear 'Fotobox'. And for that, we need you.

Your Role

As Head of Marketing, you will bear the entrepreneurial overall responsibility for marketing as a central growth driver for KRUU.

You will develop and be responsible for a clear, international marketing strategy – with full result accountability for demand quality, profitability, and sustainable scaling. Marketing is not just a cost block for you, but a strategic lever to boost the company's value.

You will work closely with the management team and shape the future market positioning of KRUU.

Your Tasks

• Development and implementation of a clear, international marketing strategy with long-term brand impact
• Total responsibility for Brand & Communication as well as Performance Marketing – strategically and operationally
• Steering significant marketing budgets (approx. 5 million) with focus on profitability, capital efficiency, and sustainable growth
• BUILDING AND CONTINUOUSLY DEVELOPING A TRANSPARENT KPI SYSTEM ALONG THE ENTIRE FUNNEL
• Optimization of CPA structures, conversion, pricing logic, and demand quality
• Development of structured go-to-market strategies for new markets including price-market-fit
• Close strategic collaboration with Finance, Code, Product, Fulfillment, and Customer Care
• FURTHER DEVELOPMENT AND SCALING OF OUR MARKETING TEAMS (INCLUDING TEAM LEADS)
• ESTABLISHMENT OF A PERFORMANCE-ORIENTATED, DATA-DRIVEN MARKETING CULTURE

What You Bring

• At least 8–10 years of experience in strategic B2C marketing, with several years in overall leadership responsibility
• Demonstrable successes in scaling, performance-oriented environments
• Experience in steering relevant marketing budgets and investment decisions
• Deep understanding of funnel dynamics, attribution, pricing, and demand development
• Entrepreneurial thinking with clear result accountability
• Sovereign leadership of multidisciplinary teams
• Fluent German and English skills

What You Can Expect from Us

• A high degree of strategic design freedom with direct influence on market positioning and company value
• CLOSE COLLABORATION WITH THE MANAGEMENT TEAM ON EYE-LEVEL
• A profitably growing company with international expansion
• Responsibility for a strong brand with a clear vision
• Flexible work models and attractive benefits
• As a central leadership role, we expect regular presence at HQ (especially Monday to Wednesday) to ensure strategy, team leadership, and close alignment with the management team

Our job description contains a wide range of different competencies that are relevant for this position. What matters most to us is that you take on responsibility at the highest level and want to shape marketing as an entrepreneurial success factor.

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