Blue Genes Research
4 months ago
Group Marketing Manager (B2B Industrial)
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Company information
- Company
- Blue Genes Research
- Location
- India, Uttar Pradesh, Ghaziabad, Noida India
- Posted
- 4 months ago
Job description
We're Hiring: Group Marketing Manager (B2B Industrial) Noida | Full-Time | Reports to CEO/MD The Company The company is India's leading provider of safe, productive, and high-quality Industrial solutions. With a manufacturing heritage tracing back to 1930, the Group has evolved into a multi-entity conglomerate operating across equipment rental, manufacturing, metals, and safety training. The company is in an accelerated growth phase driven by digital transformation, structured demand generation strategies, and strategic partnerships. We are seeking a talented and results-driven Group Marketing Manager (B2B Industrial) to lead our marketing efforts and drive business growth. Key Responsibilities: Develop and execute comprehensive B2B marketing strategies across multiple industries, including industrial equipment rental, manufacturing, metals, and safety training. Collaborate with cross-functional teams to identify market opportunities, develop targeted campaigns, and measure ROI. Build and maintain strong relationships with key stakeholders, including customers, partners, and internal teams. Stay up-to-date on industry trends, competitor activity, and market developments to inform marketing strategies. Develop and manage budgets for marketing initiatives, ensuring effective allocation of resources. Analyze campaign performance, track metrics, and provide data-driven insights to optimize future campaigns. Identify opportunities for process improvements and implement changes to increase efficiency and productivity. Ensure compliance with company policies, procedures, and regulatory requirements. Key Requirements: Bachelor's degree in Marketing, Business Administration, or a related field. Minimum 8 years of experience in B2B marketing, preferably in the industrial equipment rental, manufacturing, metals, or safety training sectors. Proven track record of developing and executing successful marketing campaigns that drive business growth. Strong understanding of digital marketing channels, including social media, email, and content marketing. Excellent communication, project management, and analytical skills. Ability to work effectively in a fast-paced environment with multiple priorities and deadlines. Certifications: None specified.
Required skills
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