Retail Channel Manager

ABOUT THE POSITION: The Retail Channel Manager is responsible for launching and growing a new business unit focused on ferrety retail channel, distributors, and direct-to-consumer sales (including e-commerce). They will develop a commercial strategy, open key accounts, structure channels, and establish commercial processes and customer service. Main functions: Design and implement the launch strategy: client segmentation, add proposal to existing customers, identify new opportunities for growth, analyze market trends, and develop action plans to achieve business objectives. Develop and maintain relationships with key stakeholders, including distributors, retailers, and e-commerce platforms. Establish and manage a team of sales representatives and coordinators to support the channel's growth. Monitor and report on key performance indicators (KPIs) such as revenue growth, market share, and customer satisfaction. Identify and capitalize on new business opportunities through partnerships, collaborations, and strategic alliances. Develop and implement marketing strategies to promote products and services to target audiences. Analyze and optimize sales processes and customer service to improve efficiency and effectiveness. Collaborate with cross-functional teams to develop and execute go-to-market plans. Provide market insights and recommendations to senior management to inform business decisions.