Commercial Manager

About the Company Importer of auto parts with exclusivity in repositioning parts for imported vehicles. About the Role Lead the transformation of the company's commercial sector, structuring an active, modern, and aligned sales model to the product portfolio, focusing on sustainable growth, profitability, and team development. Responsibilities Diagnose the current commercial scenario (customer portfolio, processes, product mix, and performance; Redesign the strategy with a focus on increasing revenue through the sale of high-value products, improving customer satisfaction, and optimizing logistics and supply chain management. Develop and implement a comprehensive sales plan that includes market research, competitor analysis, and pricing strategies. Build and maintain strong relationships with customers, suppliers, and partners to ensure long-term business growth. Analyze and interpret sales data to identify trends, opportunities, and challenges, making informed decisions to drive business results. Collaborate with other departments to develop and implement effective marketing and promotional campaigns. Ensure compliance with company policies, procedures, and regulatory requirements. Develop and manage budgets, forecasts, and financial reports to ensure the commercial sector's financial performance is aligned with the company's overall goals. Identify and capitalize on new business opportunities through strategic partnerships, joint ventures, or acquisitions. Foster a culture of continuous learning, innovation, and improvement within the commercial team, promoting a growth mindset and encouraging professional development. Develop and implement training programs for sales representatives to enhance their skills and knowledge in product features, benefits, and applications. Ensure that all commercial activities are aligned with the company's values, mission, and vision. Provide regular feedback and coaching to sales representatives to improve performance and achieve goals. Develop and maintain a comprehensive database of customer information, including contact details, purchase history, and preferences. Analyze and interpret customer data to identify trends, opportunities, and challenges, making informed decisions to drive business results. Collaborate with other departments to develop and implement effective customer retention strategies. Ensure that all commercial activities are compliant with relevant laws, regulations, and industry standards. Develop and manage a comprehensive sales performance measurement system to track and evaluate the effectiveness of sales strategies and tactics. Provide regular reports on sales performance to senior management, highlighting successes, challenges, and areas for improvement. Collaborate with other departments to develop and implement effective sales forecasting and planning processes. Ensure that all commercial activities are aligned with the company's overall goals and objectives.