Focus Entertainment Publishing - Communication Director (M/F/D)

The Communication Director drives the overall external communication strategy for Focus Entertainment Publishing and its portfolio of titles. Reporting to the Chief Marketing Officer, they will mentor and develop the Social Media, Community Development, and PR & Influence teams, ensuring the impact, consistency, and creativity of our game communication campaigns.

Main Responsibilities

1. Communication Strategy

• Co-develop 360° communication plans (PR, social, influence, community) with other directors in the Marketing & Creative department, aligned with business objectives and key game milestones.

• Define key KPIs (reach, engagement, community sentiment, CPV, etc.), monitor campaign performance, and adjust strategy in real-time across all channels (media, social networks, influence).

• Coordinate strategic partnerships (OEM, brand, VIP, ...) to maximize cross-visibility of titles.

• Anticipate and manage sensitive or crisis communication (issues management), in conjunction with legal, HR, and management teams, to protect the reputation of the company and its titles.

2. Leadership & Team Management

• Mentor, unite, and develop the Social Media, Community Development, and Press & Influence teams.

• Structure the teams' organization, set priorities, optimize resource allocation, and instill a creative and innovative vision.

• Champion the interests of their teams within the Marketing & Creative department and with other departments (Production, LiveOps, Content, etc.).

3. Press Relations, Influence & Partnerships

• Approve and guide global press relations and influence strategies (ambassador campaigns, preview events, special activations).

• Oversee the work of partner agencies in France and internationally, manage budgets, and optimize tracking tools.

• Build and maintain a network of press contacts, influencers, and partners on an international scale.

• Manage relationships with key content creators and influencers in the industry, and eventually develop sustainable creator programs.

4. Social Media, Community & Live Operations

• Define the editorial guidelines for social networks for the company and its catalog of games, ensuring consistent and high-quality engagement (Discord, forums, social platforms).

• Actively monitor social media trends, gaming community behaviors, and pop culture codes.

• Structure community development roles at FEP.

Candidate Profile

Experience: Solid, proven experience (minimum 8 to 10 years) in digital communication, with at least significant experience in the video game or entertainment industry and several years in team management. Comprehensive mastery of PR, Social Media, Influence, and Community Management ecosystems.

Skills & Qualities

• Strategic vision and ability to rally multiple departments around a common direction.

• Assertive leadership, teaching skills, and a passion for developing talent at N-2 to N-1 levels.

• Excellent knowledge of the gaming ecosystem: specialized press, content creators, platforms, and communities.

• Data-driven culture / performance-driven management (press, social, influence KPIs).

• Excellent interpersonal skills, diplomacy, and ability to work cross-functionally with other departments.

• Fluent French and English, both written and spoken.