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Field Marketing Manager
Full Time
Remote
Lead
Job description
At Cision, we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate. Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we'll create the conversations of tomorrow. Empower your impact at Cision. Be seen, be understood, be you. The Role As the Field Marketing Manager you have some experience as a Demand Generation Marketer that wants to join our dynamic team. In this role, you activate trade and owned events and will create and manage B2B lead generation campaigns to drive high quality leads for our sales team. You will contribute to the EMEA marketing strategy and will own the planning and execution of content and messaging. We want someone with a strong sense of ownership that expects to be hands-on from start to finish. Why do we need you? To drive growth and demand for Cision across all our solutions in the EMEA region Duties and Responsibilities The role includes, but is not limited to, the following: Develop integrated demand programs, mapping audience-centric themes and content to target audiences throughout the buying cycle to achieve pipeline creation and revenue goals f
Manage and execute B2B lead generation campaigns across multiple channels, including email, social media, and event marketing. Collaborate with cross-functional teams to develop and implement go-to-market strategies that drive demand and engagement. Develop and maintain relationships with key stakeholders, including sales teams, product managers, and other business leaders. Analyze campaign performance data to optimize future campaigns and improve ROI. Stay up-to-date on industry trends and competitor activity to identify opportunities for Cision to innovate and stay ahead of the curve. We're looking for someone who is a self-starter, has strong project management skills, and can work independently with minimal supervision. If you're passionate about marketing, have a growth mindset, and are excited about the opportunity to drive business results, we'd love to hear from you. What We Offer At Cision, we offer a competitive compensation package, including salary, bonus, and benefits. You'll also have access to our comprehensive training program, which includes courses on marketing strategy, campaign planning, and data analysis. Plus, you'll be part of a dynamic team that's passionate about making an impact.
Manage and execute B2B lead generation campaigns across multiple channels, including email, social media, and event marketing. Collaborate with cross-functional teams to develop and implement go-to-market strategies that drive demand and engagement. Develop and maintain relationships with key stakeholders, including sales teams, product managers, and other business leaders. Analyze campaign performance data to optimize future campaigns and improve ROI. Stay up-to-date on industry trends and competitor activity to identify opportunities for Cision to innovate and stay ahead of the curve. We're looking for someone who is a self-starter, has strong project management skills, and can work independently with minimal supervision. If you're passionate about marketing, have a growth mindset, and are excited about the opportunity to drive business results, we'd love to hear from you. What We Offer At Cision, we offer a competitive compensation package, including salary, bonus, and benefits. You'll also have access to our comprehensive training program, which includes courses on marketing strategy, campaign planning, and data analysis. Plus, you'll be part of a dynamic team that's passionate about making an impact.
Required skills
industry trends
social media
email
marketing strategy
roi
growth mindset
project management skills
sales teams
go-to-market strategies
product managers
competitor activity
event marketing
business leaders
campaign performance data
field marketing manager
b2b lead generation campaigns
demand generation marketer
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Company information
- Company
- Brandwatch
- Location
-
United States - Posted
- 4 months ago
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