Director Demand Generation (m/w/d)

Introduction

FactFinder is Europe's leading solution for eCommerce Product Discovery and Site Search. Our Authentic Intelligence combines artificial intelligence with human expertise. So, thousands of brands understand the intention of their shoppers from the first click on. This boosts the conversion rate and increases revenue measurably. For over 20 years, we process billions of search queries annually for leading eCommerce companies.

Your Tasks

As Director Demand Generation, you build our Demand Gen Engine. And you scale it. You are responsible for pipeline goals for the Mid-Market and work closely with our AEs to turn demand into real opportunities. You deliver demand gen that works without a 'big team'. At the same time, you bring AI and automation in so that your output grows without becoming cumbersome. You start hands-on: building campaigns, testing, learning. Then, you automate routine consistently with AI Agents. This way, your focus remains on strategy, messaging, performance, and ROI. You are a builder, move quickly, measure everything, and take ownership.

What you do

• You are responsible for demand gen end-to-end across five channels: Outbound, Inbound, Organic, Webinar, and Event
• You plan and set up multi-channel campaigns to reach Mid-Market eCommerce decision-makers
• You build a healthy pipeline and meet quarterly targets for MQLs, SQLs, and generated pipeline
• You work with AEs on handoff, conversion rates, and closed-won quality
• You use AI Agents and automation to take over routine and scale output
• You select tools and integrate them (CRM, Automation, AI Agents, Analytics)
• You report performance: pipeline health, cost per opportunity, conversion rates, channel ROI
• You provide feedback on messaging and positioning from the market
• You build processes and playbooks that work even with growth

Your Profile

• Strong B2B SaaS demand gen experience with proven pipeline impact in Mid-Market
• Multi-channel track record: Outbound, Inbound, Events, Webinars, Organic
• AI and automation experience in real demand gen workflows, including measurable results
• Technical understanding: You can evaluate tools, think about integrations, and connect systems
• Builder mentality: Start small, ship fast, iterate cleanly
• Data-driven: You optimize based on numbers and can clearly explain ROI
• MarTech strength: Salesforce, Marketing Automation, and modern demand gen tools

THE JOY OF WORKING WITH US

• A new McKinsey management team
• Company in private equity hands
• You drive growth for a world-class product with clear ROI for eCommerce brands
• You possess the demand gen function with direct influence on revenue
• You build a modern, AI-powered demand gen engine from scratch
• Competitive compensation with transparent performance incentives
• Fast growth if the GTM team scales
• A team with high trust culture and clear leadership
• Hybrid work in Pforzheim, Berlin, and Stockholm
• Modern tooling and budget for experiments
• A market with tailwinds: eCommerce and AI

Location

Pforzheim, Berlin (hybrid)

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