Digital Marketing Specialist

For one of our clients located in Mendrisiotto, we are immediately selecting: - Digital Marketing Specialist E-commerce and website management (Shopify) - Daily management of our Shopify stores - Uploading and optimizing product sheets, collections, homepage banners and navigation structure - Ensuring a smooth and conversion-oriented user experience, from first access to checkout - Collaboration with design and development teams for the implementation of front-end changes - Content and email marketing (Mailchimp) - Ideation, creation and programming of email campaigns: product launches, editorial content, promotions and CRM flows - Writing persuasive texts for product sheets, website and blog articles - Segmentation of lists and optimization of email performance through data analysis on Mailchimp - Development and implementation of a product-focused content strategy Product Marketing - Manage the launch strategy on the market for each new product - Develop key messages and product positioning in collaboration with the creative/brand team - Analyze customer behavior to refine positioning, packages and merchandising - Support packaging, upsells and the unboxing experience with a product-focused approach - Performance, SEO and analysis - Performance monitoring via Shopify Analytics and Google Analytics - Optimization of web content for SEO (meta tags, product pages rich in keywords, alternative text) - Recommendation and implementation of A/B tests using Shopify apps - Identification of abandonment points and refinement of the sales funnel Required Requirements: - 3-5 years of experience in digital marketing or e-commerce - Proven skills with Shopify and Mailchimp - Proven ability to write for conversion: product pages, emails and website texts - Experience in product marketing or go-to-market strategy - Basic knowledge of Google Analytics and SEO principles If interested, upload your application complete with Curriculum Vitae and work and training certificates to this announcement; feedback will be given to profiles that refer to the description. Branches: Watchmaking and luxury items Function: Technology/IT Leadership: Yes Employment type: Permanent Career Level: Employee