B2B Marketing Strategy & CSR Development Collaborator

Task Description

Your role is to transform the successes of our pilot phases into a conquest strategy to engage companies (SMEs, VSEs, administrations).

Your mission:

• Conduct a competitive mapping of CSR support in French-speaking Switzerland.

• Refine gaea21's value proposition based on the 10 key dimensions of the program (Governance, Eco-mobility, LCA, Lean Management, etc.).

• Segment target audiences to distinguish "sensitive" companies from those "receptive to economic arguments" (ROI, cost reduction, productivity).

• Design the strategic Pitch Deck to convince SME leaders of the value of a "Green Audit" or the "Greening Your Business" package.

• Transform technical data (impact reduction, footprint calculation) into use cases (Business Cases) and impactful infographics.

• Develop marketing materials to promote the integration of future clients into the Green Network and the Green Directory.

• Build an expansion strategy into new sectors (schools, offices, restaurants).

• Design multi-channel prospecting templates (LinkedIn, emails, scripts) based on behavior change psychology and gamification.

We Offer You

What you receive:

• CSR Consulting Expertise (practical training on applying the 10 dimensions of Green Coaching)

• Mastery of innovative tools: GCBO environmental audit software, "Sustainability in a Box" (SIB) program, and footprint calculation methodologies.

• Professional Network Development: Access to key players in the "Green Network" and the "Green Directory," allowing you to connect with companies and organizations committed to a sustainable economy.

• Coaching and Mentorship: Regular follow-up with at least two weekly meetings to support you in achieving your objectives.

• Concrete Impact: Active contribution to reducing companies' environmental impact (minimum target of -2% per year) and improving workplace quality of life.

• Autonomy and Remote Work: Significant experience in remote project management, developing your self-organization and reporting skills.

Your Profile to Move Forward Together

Profile sought:

• Education: Master's 2 student (final year) in Marketing, Business Strategy, Responsible Communication, or CSR Management.

• Technical & Marketing Skills (Positioning Analysis and Datamining, B2B Copywriting - able to speak the language of sustainability as well as economic performance)

• Knowledge of the CSR framework and Extra-financial Reporting (footprint calculation and environmental impact monitoring indicators: GHG, energy, waste).

• Mastery of Sustainability and Green and Circular Economy dimensions (responsible resource management to ensure company longevity).

• Proficiency in office tools, Google Workspace and Office Suite, and prospecting tools (email templates and professional social network prospecting).

• Creative spirit, excellent writing skills, and strong analytical and synthesis abilities.

• Team spirit and cross-functional collaboration: Effectively collaborate with other departments (e.g., the statistics team for data modeling or the HR team).

Position Details

Position Details:

Start Date: Immediate or to be agreed uponDuration: 3 months minimum to 6 months (full-time or part-time)Format: Remote workStatus: Internship or unpaid volunteer mission as part of a training, professionalization, or integration/reskilling programWeekly meetings: 2 minimum mandatory

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