Co-Founder:in Growth m/f/d

HR Buddys is the all-in-one HR platform for startups, growing companies, and the upper mid-market. We combine software and managed HR services: from Core HR and Recruiting to Talent Management, Benefits, and Insights — and support entrepreneurs to the extent that they can focus on product and growth, while we professionally set up HR.

Our model deliberately differs from pure SaaS players like Factorial or Personio: In addition to the platform (including Apply and Hire), we provide real HR expertise — Employer Branding, Recruiting, Administration, and Consulting. The demand is there; now we need someone to lead Sales and Marketing in the leadership team as a growth engine.

We are looking for a Co-Founder:in Growth who will take ownership with us — not just a Head-of role, but co-shaping Go-to-Market, Brand, Pipeline, and Revenue on equal footing with the existing founders.

Responsibilities

• Overall responsibility for Sales & Marketing in the Leadership Team: Strategy, budget, priorities, and results for ARR, pipeline, and brand awareness.
• Sharpen and scale the Go-to-Market for HR Buddys (Core HRIS, Apply, Hire) and the Managed Services offering — clear ICP (startups & SMEs, typically 5–50 employees), positioning against established HR SaaS competitors.
• Build Outbound and Inbound Sales: Demo-to-Close, Pricing/Packaging Feedback, Enterprise Deals, Partner and Channel Approaches (e.g., tax advisors, PE/VC, HR consulting).
• Build Marketing Engine: Content, Demand Gen, Product Marketing, Events, Employer/Product Brand in the DACH region (and prospectively other markets); measurable funnel metrics instead of pure visibility.
• Connect Self-Signup & PLG with Paid/Upsell: Utilize Free Tier (up to 10 users) as an entry point, actively manage conversion to Professional/Enterprise and Services.
• Build Team: Lead first Sales and Marketing hires, establish processes (CRM, Playbooks, Reporting), and embody a culture of ownership and speed.
• Co-founding in the narrower sense: Co-shape product, pricing, and roadmap decisions, bring the customer voice into leadership, participate in investor and partner discussions where appropriate.
• Lead with Numbers: Forecast, pipeline hygiene, CAC/LTV, win rates, content ROI — and derive the right priorities from these weekly.

Qualifications

• Very strong activation level, dynamism, and hunger.
• Several years of experience in B2B Sales and/or Growth Marketing in SaaS, ideally HR Tech, Productivity, or adjacent verticals; ideally with own responsibility for revenue or a clear growth funnel.
• Proven track record of closing deals and generating demand — you know the path from awareness through demo to contract and can make it scalable.
• Strong positioning and storytelling competence: you can make a complex offering (software + services) simple and convincing for founders, SMEs, and HR decision-makers.
• Hands-on mentality: you sell and write yourself, build funnels, test channels — and only bring in a team when the repeatable motion is established.
• Affinity for startups and SMEs as well as understanding of their purchasing behavior (quick decisions, budget discipline, trust over feature lists).
• Experience in the DACH market (language, networks, channels); further languages (EN plus FR/IT/ES) are a plus — our platform is multilingual.
• Willingness for a true Co-Founder role: Equity mindset, ambiguity tolerance, high personal responsibility, willingness to embrace uncertainty and speed in an early stage.
• Ideally, first leadership experience and enjoyment in building a small, strong growth team.
• Bachelor or Master in Business Administration or a comparable degree.
• Very good German and English skills.

Benefits

Individual company shareholding

We look forward to talking with you if you are eager to be responsible for Sales and Marketing as a co-founder, acquire customers and build a brand in the HR market that combines software and real HR partnership, actively shape our company in the next growth phase, and have a strong influence on the business model and the team from the start, we look forward to the exchange.

Application: Short cover letter (why HR Buddys, why Co-Founder, what you would tackle in the first 90 days) plus LinkedIn/CV to the founders — or arrange a direct call with Co-Founder Matthias Busold at 0171-7641268.

We will shape compensation, equity, and the working model together so that they fit the responsibility and the shared risk.

Find more English Speaking Jobs in Germany on Arbeitnow