Anchor
1 month ago
Co-Founder / Chief Sales & Growth Officer
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Company information
- Company
- Anchor
- Location
- Hamburg Germany
- Posted
- 1 month ago
Job description
We are building a venture at the intersection of AI Visibility, AEO/GEO, Content, Data, Paid Media, and Demand Generation. Our goal is to make brands visible, relevant, and effective in the new logic of AI-driven answers, recommendations, and discovery systems. To achieve this, we are looking for entrepreneurial personalities who take responsibility, create structures, and enjoy setting the pace in a dynamic startup environment.
Responsibilities
Your Role
As Head of Demand Gen & Sales, you will build our commercial engine. You will develop our ICPs, outbound and demand generation motions, manage pipeline development, and lead mid-cap and enterprise conversations through to closing. You will combine strategic thinking with operational excellence and strong personal sales skills.
Your Tasks
- Development and ongoing enhancement of the Go-to-Market strategy for DACH and prospectively Europe
- Definition, prioritization, and continuous refinement of ICPs, Buying Committees, Vertical Plays, and Account Lists
- Development and management of outbound, ABM, LinkedIn, email, and thought leadership campaigns
- Ownership for pipeline targets, lead qualification, discovery, proposal process, negotiation, and closing
- Building a scalable sales process including CRM standards, reporting, forecasting, and conversion management
- Close collaboration with founders on positioning, pricing, packaging, and narrative development
- Working with Delivery and Customer Success to systematically feed market feedback back into offerings and productization
- Support in building cases, references, partners, and a repeatable revenue motion
Qualifications
What You Bring
- Several years of experience in B2B Sales, Demand Generation, Growth, Revenue Operations, or Go-to-Market roles – ideally in SaaS, MarTech, agency, consulting, or AI-related environments
- Proven experience in building qualified pipelines and closing mid-cap and enterprise deals
- Strong understanding of demand generation, outbound, ABM, messaging, sales discovery, and complex buying centers
- Excellent ability to quickly translate new topics and markets into a compelling commercial narrative
- High self-motivation, clear results orientation, and readiness to actively contribute in an early-stage venture
- Structured, data-driven approach with a keen eye on funnel metrics and conversion drivers
- Excellent communication skills in German and English
- Teamwork ability, learning agility, and enjoyment of close collaboration with founders and cross-functional teams
Relevant Technologies & Platforms
- CRM and Sales tools such as HubSpot, Salesforce, or Pipedrive
- Outbound and prospecting tools, e.g., LinkedIn Sales Navigator, Apollo, Clay, Instantly, Lemlist, or comparable platforms
- Basic understanding of Marketing Analytics, Landing Pages, Funnel Tracking, and Reporting
- Proficient in using presentation tools, proposal creation, and deal steering
- Ideally, understanding of AI Search, LLMs, AEO/GEO, SEO, or adjacent digital marketing topics
Additional Skills That Are a Plus
- Existing network of marketing, growth, digital, or e-commerce decision-makers in DACH or Europe
- Experience with partner sales, co-selling, or building early revenue teams
- Proficient in using AI tools for research, personalization, outreach, and sales productivity
- Experience in a startup environment or in fast-scaling growth companies
Benefits
What We Offer
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Secured Seed Funding
-
Competitive startup salary
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Bonus model
-
Equity package (10-15%)
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Dynamic work environment with significant creative freedom
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Mentoring by experienced entrepreneurs
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You enjoy working in a dynamic startup environment with high personal responsibility and short decision-making paths.
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You combine professional excellence with teamwork, pragmatism, and a clear hands-on mentality.
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You want to build a new venture with real market potential together with experienced entrepreneurs.
If you are eager to actively shape this role in an early-stage venture, we look forward to receiving your application with your CV and a brief explanation of why you are particularly well-suited for this position.
Required skills
- salesforce
- consulting
- reporting
- ai
- crm
- hubspot
- pipeline management
- saas
- digital marketing
- outbound
- data
- equity
- enterprise sales
- presentation
- entrepreneurship
- seo
- content
- agency
- b2b sales
- linkedin sales navigator
- growth
- demand generation
- paid media
- apollo
- martech
- startup
- sales process
- llms
- prospecting tools
- pipedrive
- thought leadership
- landing pages
- revenue operations
- marketing analytics
- geo
- go-to-market
- ai search
- clay
- lemlist
- instantly
- partner sales
- proposal creation
- abm
- aeo
- ai visibility
- seed funding
- funnel tracking
- co-selling
- mid-cap sales
- deal steering
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