DATA SCIENTIST

We are looking for a data scientist with skills to work in the products area, focusing on market intelligence, non-structured data modeling, data analysis and development of strategies that drive the performance of our digital products.

The professional will be responsible for following, interpreting and transforming metrics and KPIs into strategies that generate conversion growth and engagement in the developed products.

We are looking for someone who is passionate about data, has a strategic view and can align analyses to product digital performance.

WHAT YOU NEED TO APPLY:

Data Analysis: Proven experience in data analysis, non-structured data modeling, including descriptive, statistical and predictive analysis, especially applied to the MKT area.

Knowledge of Analysis Tools: Advanced Excel skills and ability to create dashboards in data analysis tools such as Google Analytics, Power BI, Tableau, CRM tools, media analysis platforms, etc.

Communication Skills: Ability to interpret metrics and translate data into practical strategies, communicate the results of analyses clearly and concisely, with impactful and persuasive presentations to communicate insights and recommendations.

Critical Thinking: Ability to transform complex data into practical insights that drive strategic decision-making, generation of new leads and creation of high-impact campaigns.

Academic Formation in Technology, Marketing or areas related to data analysis;

English level B2.

Necessity of availability for office visit 01x per week - SP.

You WILL STAND OUT WITH:

Knowledge of Digital Products: Understanding of digital product principles, including conversion funnels, go-to-market strategies, etc.

Experience with automated reports and marketing automation tools.

Knowledge in digital campaign performance.

Noções of programming in Python or SQL for data extraction and analysis;

Knowledge of the telecommunications industry and/or digital content.

Understanding of usability and user experience for web/mobile consumption products;

Analytical profile, results-oriented with excellent ability to identify problems, analyze causes and propose solutions.

MAIN RESPONSIBILITIES:

The ideal candidate will be responsible for providing strategic recommendations based on their data analysis and market research. You will also follow and analyze the performance of our marketing initiatives. Your analyses and recommendations will help make our marketing strategies more impactful and effective.

Data Analysis: Collect, analyze and interpret data from various sources, such as funnel access to digital portals, sales, finance, customer behavior, etc.

Trend Identification and Opportunities: Detect patterns, insights and opportunities for improvement in campaigns and marketing strategies.

Performance Optimization: Use data to measure and propose performance optimizations in products through new campaign strategies, A/B tests, review of segmentations, engagement rules, etc., seeking overall better performance.

Report Preparation and Presentations: Create detailed reports and presentations with analyses and recommendations for marketing teams and other stakeholders.

Market Research: Conduct market research and competitor analysis to identify opportunities and threats.

Support for Decision-Making: Provide data and insights to support strategic decision-making in marketing.