Associate Director of Product Marketing - RuneScape: Dragonwilds

Location: Cambridge, UK – ( This position can accommodate flexible working options. However, candidates must be based (or be willing to relocate) within a comfortable commuting distance of our Cambridge office to be able to attend onsite as required) Are you a proven marketing leader in games with experience delivering world-class campaigns that resonate with passionate players? As the Associate Director – Product Marketing for RuneScape: Dragonwilds, you will lead the global marketing strategy for the upcoming expansion, working in partnership with the game team to deliver a compelling player experience and drive commercial success. You will own the go-to-market strategy, player acquisition plans, and lifecycle marketing initiatives, using data-driven insights to refine and optimise campaign performance, ensuring that our marketing efforts effectively reach and engage our target audience. Key Responsibilities: * Develop and execute a comprehensive go-to-market strategy for the Dragonwilds expansion, aligning with overall game and company objectives. * Lead the development of compelling marketing campaigns that resonate with the RuneScape player base and drive acquisition, engagement, and retention. * Collaborate with the game development team to ensure alignment between the product vision and marketing strategy. * Oversee the creation of marketing assets, including trailers, social media content, and website updates. * Manage and mentor a team of product marketing managers, providing guidance and support to achieve their goals. * Analyze campaign performance and player data to identify insights and opportunities for optimisation. * Work closely with cross-functional teams, including community, PR, and analytics, to ensure a cohesive marketing approach. * Manage the marketing budget for the Dragonwilds expansion, ensuring efficient allocation of resources. * Stay up-to-date with industry trends, competitor activities, and player behaviour to inform marketing strategies. Key Skills & Experience: * Proven experience in product marketing, with a focus on games. * Strong understanding of the gaming landscape and player behaviour. * Experience leading and managing marketing campaigns from concept to execution. * Excellent communication, interpersonal, and leadership skills. * Data-driven mindset with the ability to analyse campaign performance and player data. * Experience working with cross-functional teams. * Budget management experience. * Bachelor's degree in marketing, business, or a related field. * Experience with lifecycle marketing is advantageous. * Experience working on an MMO game is advantageous. Benefits: * Competitive Salary * 25 days of holiday + bank holidays * Flexible working * Bonus * Private Medical Insurance + Dental * Life Assurance * Pension * Cycle to work scheme * Gym membership discounts * Free fruit, snacks & drinks!