Account Executive – Tax Firms (m/f/d) | Field Sales NRW, Düsseldorf

As an Account Executive (m/f/d) – Tax Firms, you will win over tax firms in your region for Pennylane – from the initial conversation through the demo to the signature, often in person at the firm. You will be the owner of revenue in your region and make Pennylane the preferred platform for firms and their clients there.

In France, Pennylane has become the market leader in this segment within five years. You will take over the playbook proven in France, develop it further with the team for the German firm market, and bring back what works in your region. You will report to the Team Lead Sales – Tax Firms in Berlin. Our process: Initial conversation, interview with the hiring team, case study, conversation with your future AE colleagues, final interview with the Head of Sales – all remote, feedback after each round within 48 hours.

Location Düsseldorf: You will work from home and travel to tax firms in NRW – Düsseldorf, Cologne, the Ruhr area. Approximately once a month, the German sales team will meet in Berlin for two days.

Two Account Executives are already selling to tax firms in Germany, you will be the next one to join.

Your tasks as Account Executive – Tax Firms:

• You build your pipeline: Approximately 50% comes from your own outbound efforts – cold outreach, LinkedIn, referrals, industry events – the other half from qualified inbound leads. You stay persistent, even when the first responses are a no.

• You conduct consultative discovery calls with firm owners and partners, understand their client workflows, and question the status quo.

• You showcase Pennylane in daily firm operations: Demos that demonstrate the concrete benefit for the firm and clients, not just the feature list.

• You manage multi-stage deals with multiple decision-makers until signature – including objection handling and negotiation.

• You hand over acquired firms to our Customer Success team in Berlin, who handle onboarding and support, build promoter firms for referrals, and reliably keep Salesforce and forecasts up-to-date.

How you will be measured:

• You are responsible for revenue from tax firms in your region – measured by newly acquired firms and by the clients who actively work with Pennylane through these firms.

• You consistently meet your sales targets and expand Pennylane's market share in your region's firm segment.

• You contribute your market knowledge to Pennylane Germany's playbook, product feedback, and go-to-market strategy.

Your Profile

• You have at least two years of experience in consultative B2B sales of complex solutions – multi-stage deals, multiple stakeholders – ideally with SaaS, tax firm software, or fintech, and preferably in a scale-up environment.

• You enjoy selling in person: client appointments on-site, firm visits, and industry events in your region are part of your routine – not just phone and video calls.

• A plus: You know the tax firm market or the accounting/fintech ecosystem (e-invoicing, GoBD, daily firm operations) – or you have the curiosity to quickly get up to speed.

• You think entrepreneurially, have the drive to build a new market, and take ownership of your numbers, your CRM, and your process.

• You listen actively, present yourself modestly, and build trust with traditionally operating firms – on an equal footing with partners and tax advisors.

• Native-level German, good English for collaboration with Paris – and you live in Berlin or the surrounding area and can start as soon as possible.

What we do to make your work life better

• 📍 Düsseldorf/NRW: Home office plus client appointments in your region, monthly team days in Berlin.

• 🚀 Start as soon as possible – you will join during the founding phase of Pennylane Germany.

• 🌴 30 vacation days per year.

• 💵 An attractive OTE package: Base salary plus an uncapped variable component, paid quarterly.

• 📈 You will receive company shares to benefit from the success you are building with us.

• 🏡 You will receive a budget for your home office and a monthly allowance for a coworking space in your city.

• 🇫🇷 Onboarding at the Paris HQ, regular exchange with the French Firms team, and access to Busuu to perfect your English or French.

• 💻 You will receive the latest Apple equipment.

• 🎉 We value regular joint events such as our Tech Days (every 3 months) or our annual company seminar – plus team events in Berlin.

Diversity and Inclusion

We know that some people are more hesitant to apply if they feel they don't meet the entire list of criteria. If you're unsure, we encourage you to apply anyway: Who knows, it might be the beginning of a meaningful and long-term collaboration.

We also want to emphasize that we fully support diversity, equality, and inclusion and do our best to create a safe and inclusive environment. We are committed to ensuring equal employment opportunities regardless of gender, sexual orientation, origin, disabilities, or other characteristics that make you who you are. On the contrary, diversity makes us an even better workplace.

🇫🇷 Personal Data

Pennylane processes your data to manage your application and assess your suitability for the position. If your application is unsuccessful, your data may be retained for 2 years from our last exchange or the closing of the recruitment process, in order to build and manage a candidate pool. You may object at any time and request the deletion of your data by writing to:
Our data policy

🇬🇧 Personal Data

Pennylane processes your data to manage your application and assess your suitability for the position. If your application is unsuccessful, your data may be retained for 2 years from our last exchange or the closing of the recruitment process, in order to build and manage a candidate pool. You may object at any time and request the deletion of your data by writing to Learn more

🇩🇪 Personal Data

Pennylane processes your data to manage your application and assess your suitability for the position. If your application is unsuccessful, your data may be retained for up to 2 years from our last exchange or the closing of the recruitment process, in order to build and manage a candidate pool. You may object at any time and request the deletion of your data by writing to Learn more

🇪🇸 Personal Data

Pennylane processes your data to manage your application and assess your suitability for the position. In the event that your application is not selected, your data may be kept for up to 2 years from our last contact or the completion of the selection process, in order to establish and manage a pool of candidates. You may object at any time and request the deletion of your data by writing to Learn more

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