Working Student Marketing Controlling & Project Management (m/w/d)

We all share a goal: simple communication. Placetel stands for modern and innovative, AI-native communication and CX solutions from the cloud. More than 40,000 business customers use Placetel daily to successfully telephone and collaborate – whether in the office, home office, or on the go. Since its founding in 2008, our company has consistently grown and today is part of Gamma Communications. Together, we are changing how people work worldwide. Today and in the future.

Aufgaben

As Working Student:in im Marketing Controlling, you will support our marketing team in making data-based decisions and making marketing performance transparent and controllable. Your focus lies on numbers, KPIs, and reports – with direct reference to campaigns, budgets, and growth.

• Support in marketing controlling through collection, preparation, and analysis of campaign, lead, and pipeline data.
• Monitoring and tracking of marketing budgets, as well as support for budget planning and control.
• Creation of reports, dashboards, and presentations for marketing, management, and other stakeholders (e.g. Excel, Google Sheets, PowerPoint).
• Analysis of central marketing and business KPIs such as conversion rates, CPL, CAC, LTV, and ROI.
• Maintenance and further development of reporting and analysis tools (e.g. HubSpot dashboards, Google Analytics, internal BI systems).
• Support in forecasts, should-have-been comparisons, and ad-hoc analyses for our UCaaS- and voice agent campaigns.
• Closely working with marketing, finance, and product to interpret numbers and derive recommendations.
• Evaluation and monitoring of our marketing and incentive programs.

Qualifikation

• Enrolled student in the field of business administration, marketing, computer science, finance, or a comparable program.
• High affinity for numbers, as well as analytical and structured thinking.
• First knowledge in marketing or controlling (e.g. Google Analytics, HubSpot, CRM, marketing automation) from an advantage.
• Safe handling of Excel / Google Sheets; pleasure working with KPIs and reports.
• Independent, meticulous work style and interest in optimizing processes.
• Very good German language skills and good English skills in writing and speaking.
• Availability of approximately 15-20 hours per week (flexible with the studies combinable).
• First experiences with marketing KPIs (CPL, CAC, ROI etc.)
• Basic understanding of SaaS business models and the communications industry (Voice, UCaaS)
• Knowledge in data visualization

Benefits

• Participation in data-driven marketing topics in a rapidly growing, AI-native SaaS company.
• In-depth insights into the collaboration of marketing, finance, and product.
• High learning factor and real impact through work on actual business KPIs.
• Flexible working hours and a remote-first work environment, ideal with the studies combinable.
• Modern work tools, open feedback culture, and a motivated team.
• Zentral location of our office in the Cologne Südstadt with modern equipment. Water, coffee, and fresh fruit included.
• Opportunity for further development (e.g. internship, thesis or permanent employment).
• Open, collegiate corporate culture with regular team events.

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