Student Assistant: Social Media & LinkedIn (m/w/d)

We are looking for an experienced developer to manage our LinkedIn presence, build it strategically and make data-based visible what works – and what doesn't.

You will work closely with our Marketing and Communication team, have short paths to management and subject matter experts and shape actively how Exaris Solutions is perceived in the Healthcare community.

We are Exaris Solutions – a Scale Up from the Ruhr region. We revolutionize commercial processes in the Life Science industry with AI and seek you at our location in Essen.

Tasks

• Manage LinkedIn channel (main focus): You are responsible for our company presence – from planning to writing and publishing posts, as well as community management (comments, messages, engagement with relevant stakeholders).
• Manage other social media channels: You support the management of our further platforms – e.g. Instagram, YouTube, X/Twitter, TikTok and [other relevant channels] – including content adaptation for each platform's logic, posting and community management.
• Cross-channel strategy development: You develop ideas on how contents can function across platforms, which themes work best where, and how the channels can strengthen each other.
• Content plans development: You create monthly and quarterly editorial plans for all channels that fit our communication goals – including theme research, format mix (text, carousel, reels, video, document, story) and coordination with departmental experts.
• Analytics & Insights: You analyze regularly the performance of our postings across all channels, identify patterns (what works? Why? Which hooks, formats, posting times? Which channel performs for which theme?) and translate your findings into concrete optimization suggestions.
• Healthcare & Pharma themes preparation: You monitor the industry, identify relevant trends, studies and regulatory themes and develop content that is really relevant to our target groups.
• Mit-strategizing: You bring in your own ideas for campaigns, employer branding and thought leadership formats.

Qualification

• Enrolled student: Student in the field of Communication, Marketing, Media, Public Health, Economics or comparable
• Echtes interest in the healthcare and pharmaceutical market – you don't have to be a doctor, but should like to delve deep into the industry
• First practical experience with LinkedIn and ideally other social media platforms (e.g. own account, previous student assistantship, study project, association)
• Pioneering spirit and practical experience in dealing with AI tools: You use AI solutions (especially Claude) actively for research, content creation, image and video generation or analysis – and are eager to try out new tools and integrate them into our workflows. We believe that modern social media work without AI is no longer possible
• Sense of language and platform logic: You know that a good LinkedIn post sounds different from an Instagram caption or TikTok hook
• Analytical mindset: Numbers don't scare you – you want to understand why a post works (or doesn't)
• Very good German (native speaker level) and good English
• Plus points: Experience with tools like LinkedIn Analytics, Meta Business Suite, Hootsuite, Sprinklr, Canva or Adobe Express; basic knowledge of pharmaceutical communication compliance requirements