Working Student Performance Marketing & Meta Ads (all genders)

Heimplanet Entwicklungs GmbH from Hamburg is an innovative company specializing in the development of high-quality outdoor products. The small team of outdoor and design enthusiasts is particularly known for their unique inflatable tents, which are used worldwide in the most extreme conditions. As a member of 1% for the Planet, Heimplanet places great importance on resource conservation and continuously works to improve materials and production processes.

Producing innovative products is difficult. Effectively communicating them externally is the real challenge. For this task, we are now seeking support from a working student in the field of Performance Marketing & Meta Ads.

Responsibilities

• You will support the creation of advertising materials in collaboration with Design & Content and participate in briefings, tests, and creative feedback.
• You will plan, create, and optimize Meta Ads campaigns and continuously develop them.
• You will set up campaigns independently, taking care of target groups, creatives, placements, and tracking.
• You will keep an eye on campaign performance and create regular reports on relevant key figures such as ROAS, CPC, CPM, CTR, and conversion rates.
• You will take over daily performance management and identify optimization and scaling opportunities.
• You will conduct A/B tests, for example, for ads, target groups, and landing pages, and derive optimizations from them.
• You will work closely with the Head of Online Marketing, Social Media Management, and the Content Lead.

Qualifications

• You are currently studying or undergoing comparable training in the field of Marketing, Media, Business, E-Commerce, or similar fields.
• Strong affinity for Digital Marketing and initial experience with Meta Ads Manager.
• You have already gained initial practical work experience in Performance Marketing and worked confidently with Meta Ads Manager.
• Ideally, you have already created, managed, or optimized Meta Ads campaigns independently.
• Strong analytical skills and a structured way of working.
• Basic understanding of online tracking, ad mechanics, and customer journeys is an advantage.
• Your For-You page is sprinkled with outdoor, travel, & adventure content.
• A creative eye and understanding of visual branding.
• Very good written and spoken German and English skills.

Benefits

• Flexible working hours (15 hours per week)
• Hybrid working with a flexible home office component
• JobRad (Bike leasing program)
• Urban Sports Club
• Regular team events
• Opportunity to borrow HEIMPLANET equipment for your outdoor adventures
• An extraordinary office and store in the heart of Hamburg's HafenCity with plenty of space for exchange, creativity, and good coffee
• The opportunity to take on more responsibility in the long term

We believe that good ideas can come from anywhere – regardless of job title or experience. That's why we give you responsibility early on and you work closely with various teams.

If you are eager to gain practical experience in an innovative company, gain exciting insights, and become part of a motivated team, we look forward to getting to know you.

We look forward to your application!

Best regards from HafenCity,

Your HEIMPLANET Team

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