Working Student: Marketing (m/f/d) (Paid Ads & Creatives)

We help people across Germany get their boating license. Do you want to learn marketing not just in the lecture hall, but also help shape real campaigns? Then support us with Paid Ads, Creatives, and Cooperations and see directly what your work achieves.

Tasks

• Creatives: You create ad motifs, short videos, and texts for our ads and social media channels – from the idea to the finished motif.
• Content Variants: You develop new hooks, visual worlds, and text variations with which we keep our campaigns fresh and test them.
• Affiliate and Brand Cooperations: You research suitable partners, for example from water sports, outdoor, and travel, prepare the outreach, and help manage ongoing cooperations.
• Support Paid Ads: You will assist our Performance Marketing Manager with campaigns on Meta and Google, for example with setting up ads, maintaining creatives, and preparing tests.
• Reporting: You help compile the most important key figures and present them clearly.
• You contribute your own ideas and see how they perform in A/B tests for ads and landing pages.

Qualification

What you bring with you:

• A good feel for images, videos, and texts that work on social media
• Initial experience in online marketing or content, for example from an internship, part-time job, or personal projects
• Careful, structured way of working and enjoyment of implementing things
• Basic knowledge of Excel or Google Sheets
• Very good German language skills, both written and spoken

A plus is:

• Knowledge of Canva, CapCut, Adobe Creative Cloud, or video editing
• First contact with Meta Ads Manager or Google Ads
• Experience with social media content, for example through your own channels
• Enthusiasm for water sports – or the desire to discover it

Benefits

• Flexibility: up to 20 hours per week, hybrid working, exam phases are planned in
• Real Campaigns: You will work on ads that go live and see their results
• Learning on the Job: close collaboration with our Performance Marketing and our agencies
• Onboarding: structured onboarding into our channels and tools
• On the Water: You will get your boating license with us for free

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