Working Student: Marketing & Growth

Brand, Community & Content

ToysReloved is the easiest second-hand service for toys: Parents pass on toys their children have outgrown with one click, doing good in the process. We are a dynamic Berlin-based start-up, bringing the circular economy to the toy industry.

Now we are looking for you to build ToysReloved into a love brand for families. You will contribute creative ideas, implement them together with the founding team, and inspire people for our mission.

Your Responsibilities

• Brand & Community: You will develop ideas for our brand and build a community that knows us, likes us, and recommends us.

• Content & Social: You will tell our story on Instagram, TikTok, and other channels, develop new formats, produce content, and also appear in front of the camera yourself.

• Go-to-Market & Growth: You will plan, launch, and test campaigns, creator collaborations, and promotions with us to win new families for us.

• Customer Care: You will manage our customer chat daily, answer questions, and thus be closest to what moves families. You will turn their feedback into ideas for content and a better customer experience.

• CRM & Communication: You will maintain contact with our community, for example, through newsletters, stories, and relevant impulses for our customers.

• Reach & Partnerships: You will find topics, stories, and collaborations that make us visible beyond social media, for example, through search, media, or events.

• Projects & AI: You will drive your own initiatives from idea to evaluation and creatively use AI tools to improve content and processes.

What You Bring

• You are enrolled in a university program, enjoy working independently, and like to be in our Berlin office.

• You want to build something, think entrepreneurially, and don't wait for finished briefs.

• You understand social media, recognize trends, and enjoy producing content yourself.

• You approach people openly, think from the customer's perspective, and feel comfortable in front of the camera.

• You experiment with AI tools and have ideas on how they can improve creative work and workflows.

• You communicate carefully and reliably implement ideas in daily business.

• You speak and write German and English very well.

• Plus: First experience with Instagram, TikTok, Canva, Klaviyo, and generative AI.

• Bonus: A heart for sustainability, families, and toys.

What We Offer You

• Responsibility from day one, room for experimentation, and space for your own ideas.

• A creative role between brand, community, content, and growth instead of rigid task lists.

• Direct collaboration with the founding team in a growing start-up.

• Flexible working hours and remote work that fit your studies.

• A bright workspace in a historic building at Ostkreuz, with good organic coffee.

• Meaningful work: You help give toys a second life.

Want to change the toy industry with us? Then apply now!

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