Working Student in Performance Marketing Analytics (m/f/d)

Shape the future of the leather industry with us! 🌍✨

At Gusti Leder, we combine sustainability, transparency, and slow fashion with a passion for design and quality. We are convinced that leather can be fair, durable, and responsible – and we demonstrate how it's done every day.

As a Working Student in Performance Marketing Analytics, you will combine data analysis with creative content strategy: you will manage campaigns on Google, Meta, and Pinterest, collaborate with UGC creators, and translate numbers into concrete growth measures. Your goal: to learn, test, and sustainably increase our international visibility together as a team.

Your Mission:

• Manage and analyze performance campaigns:

You will support our performance marketing activities on Google, Meta, and Pinterest, monitor campaign development, and analyze relevant KPIs to understand what works and where there is potential for optimization.

• Translate data into concrete actions:

You will compare campaigns, target groups, markets, ads, and creatives, identifying trends and anomalies. You won't just look at numbers, but help us understand what they mean and what actions we can derive from them.

• Create and optimize ads:

You will support the creation, implementation, and ongoing optimization of our paid ads. Together with the team, you will test different approaches, formats, messages, and creatives to continuously improve performance.

• Collaborate with UGC Creators:

You will support collaboration with external UGC creators – from developing ideas and briefings to coordinating finished content. Together, we will analyze which creator content performs particularly well in our paid campaigns.

• Analyze creative performance:

You will evaluate which ads, videos, hooks, formats, and UGC concepts achieve the best results, and use these insights to co-develop new, high-performing creatives.

• Support tests and derive learnings:

You will support A/B tests and other experiments, evaluate the results, and derive concrete learnings for future campaigns.

• Create reports and identify potential:

You will prepare performance data in a structured and understandable way, assist with regular reports, and identify trends, anomalies, and new optimization opportunities early on. You will actively contribute your own ideas on how we can use our campaigns and budgets even more efficiently.

• Google Sheets & Data Analysis at an Expert Level:

You will work confidently with Google Sheets and can independently build complex spreadsheets and analyses. You will link data from various spreadsheets and data sources, work with advanced formulas, and develop clear dashboards and reports that allow us to quickly analyze performance and make decisions.

What you bring

• You are studying in the field of: (Digital) Marketing, Business Administration, Business Informatics, Communication Studies, or have a comparable qualification.

• You are organized

• You have a good understanding of numbers and enjoy working analytically to identify connections and optimization potential.

• You work confidently with Excel or Google Sheets and enjoy structuring and preparing data.

• You are eager to learn new things and develop further in performance marketing.

• Initial experience in paid ads such as Google Ads or Meta Ads is a plus – but not a must!

• Good German and English skills, both written and spoken.

What awaits you at Gusti Leder

🌱 Sustainability first – We live slow fashion and shape the leather industry responsibly.

💡 Freedom to create – Your ideas count and shape how our brand is perceived.
💪 Grow together – we challenge & support you with further training, feedback, and real responsibility.
🎉 Team culture – flat hierarchies, open communication, regular team events.
🧘 Work-life balance – flexible working hours to fit your studies.

🚆 Good connectivity – Our location is in close proximity to Rostock main station and is therefore easily accessible by S-Bahn or tram.

🚗 Convenient parking – Parking spaces directly in front of the office.
🍽️ Energy for the day – freshly cooked lunch twice a week.

🍏 Fresh perk – daily fresh fruit, coffee, tea, and water for free.
🎁 Exclusive discounts – for our products & many other corporate benefits.

About us

Since 2009, Gusti Leder has been designing fair leather products that convince worldwide. With our team in Rostock, international partners, and a continuously growing community, we aim to remain – and become even stronger – market leaders for sustainable leather products.

Become part of our mission. Become part of #TeamGusti. 💚 We look forward to hearing from you!

Further information on data processing in the application process can be found here: Privacy Policy

We do not cover any travel expenses incurred in connection with the application process.