Working Student in Data Analysis / Performance Analytics (m/f/d)

Shape the future of the leather industry with us! 🌍✨

At Gusti Leder, we combine sustainability, transparency, and slow fashion with a passion for design and quality. We are convinced: leather can be fair, durable, and responsible – and we show how it's done every day.

As a Working Student in Data Analysis / Performance Analytics, you'll connect data analysis with creative content strategy: you'll manage campaigns on Google, Meta, and Pinterest, collaborate with UGC creators, and translate numbers into concrete growth measures. Your goal: learn, test, and sustainably increase our international visibility together as a team.

Your Mission:

• Manage and analyze performance campaigns:

You'll support our performance marketing activities on Google, Meta, and Pinterest, keep an eye on campaign development, and analyze relevant KPIs to understand what's working and where there's potential for optimization.

• Translate data into concrete actions:

You'll compare campaigns, target audiences, markets, ads, and creatives, and identify trends and anomalies. You won't just look at numbers, but help us understand what they mean and what actions we can derive from them.

• Create and optimize ads:

You'll assist in the creation, implementation, and ongoing optimization of our paid ads. Together with the team, you'll test different approaches, formats, messages, and creatives to continuously improve performance.

• Collaborate with UGC Creators:

You'll support collaboration with external UGC creators – from developing ideas and briefings to coordinating the finished content. Together, we'll analyze which creator content performs particularly well in our paid campaigns.

• Analyze creative performance:

You'll evaluate which ads, videos, hooks, formats, and UGC concepts achieve the best results, and use these insights to co-develop new, high-performing creatives.

• Support tests and derive learnings:

You'll support A/B tests and other experiments, evaluate the results, and derive concrete learnings for future campaigns.

• Create reports and identify potential:

You'll structure and present performance data in a clear and understandable way, assist with regular reports, and quickly identify trends, anomalies, and new optimization opportunities. You'll actively contribute your own ideas on how we can use our campaigns and budgets even more efficiently.

• Google Sheets & Data Analysis at an Expert Level:

You'll work confidently with Google Sheets and can independently build complex tables and analyses. You'll link data from different tables and data sources, work with advanced formulas, and develop clear dashboards and reports that allow us to quickly analyze performance and make decisions.

What you bring

• You are studying in the field of: (Digital) Marketing, Business Administration, Business Informatics, Communication Sciences, or have a comparable qualification.

• You are organized

• You have a good understanding of numbers and enjoy working analytically to identify correlations and optimization potential.

• You work confidently with Excel or Google Sheets and enjoy structuring and preparing data.

• You are eager to learn new things and develop further in performance marketing.

• Initial experience in paid ads like Google Ads or Meta Ads is a plus – but not a must!

• Good German and English skills, both written and spoken.

What awaits you at Gusti Leder

🌱 Sustainability First - We live slow fashion and shape the leather industry responsibly.

💡 Freedom to Design - Your ideas count and shape how our brand is perceived.
💪 Grow Together - we challenge & support you with further training, feedback, and real responsibility.
🎉 Team Culture - flat hierarchies, open communication, regular team events.
🧘 Work-Life Balance - flexible working hours to fit your studies.

🚆 Good Connectivity - Our location is in close proximity to Rostock's main train station and is therefore easily accessible by S-Bahn or tram.

🚗 Convenient Parking - Parking spaces directly in front of the office.
🍽️ Energy for the Day - freshly cooked lunch twice a week.

🍏 Fresh Plus - daily fresh fruit, coffee, tea, and water for free.
🎁 Exclusive Discounts - for our products & many other corporate benefits.

About Us

Since 2009, Gusti Leder has been designing fair leather products that impress worldwide. With our team in Rostock, international partners, and a continuously growing community, we aim to remain a market leader for sustainable leather products – and become even stronger.

Become part of our mission. Become part of #TeamGusti. 💚 We look forward to hearing from you!

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We do not cover any travel costs incurred in connection with the application process.