Student Assistant: CRM & Marketing Automation (m/w/d)

About us

Join bonify! Germany's leading platform for creditworthiness and financial management! We have the mission to revolutionize the FinTech industry and make our users' creditworthiness accessible, transparent, and understandable. We are looking for a talented WS CRM & Marketing Automation to strengthen our dynamic team in Berlin.

You want to dive deep into data-driven marketing during your studies and learn how personalized customer journeys work across various channels? Then join our marketing team and support us in the area of CRM & Marketing Automation.

As a student assistant, you will work closely with experienced CRM managers and help implement automated campaigns via email, push, in-app, and other channels.

Your tasks

• Support in implementing and maintaining automated CRM campaigns (e.g. email, push, in-app)
• Participation in target group segmentations, trigger setups, and simple A/B tests
• Analysis of campaign performance (openings, clicks, conversions) and preparation of the results
• Support in optimizing existing customer journeys
• Closely collaborate with marketing, product, and data teams
• Maintenance of campaign contents and templates (e.g. email content, simple HTML adjustments)

Requirements

• You are enrolled as a student (bachelor or master)
• Interest in CRM, lifecycle marketing, marketing automation, or data-driven marketing
• First practical experiences through internships, student assistant positions, or university projects are a plus
• Basic understanding of marketing key figures and analytical thinking
• Familiarity with Excel/Google Sheets; first encounters with CRM or marketing tools are an advantage
• Very good German language skills (at least C1) and good English language skills
• Structured work style, reliability, and enthusiasm for learning new things

Suitable study programs (examples)

In particular:

• Business Administration (BWL) / International Business
• Marketing Management / Marketing & Communication
• Economic Informatics
• Media Management / Digital Media
• Data Science / Business Analytics (with marketing interest)
• Economic Psychology
• E-commerce / Digital Business

What matters less is the exact study program, but your interest in CRM, data & digital marketing processes.

What we offer

What you can expect from us

• Active participation in real CRM campaigns with measurable impact
• Insights into modern marketing automation tools and processes
• Flexible working hours that can be easily combined with your studies
• Hybrid work & remote option
• 30 vacation days (pro rata)
• Offers around sports and mental well-being
• Access to learning and further education opportunities
• A supportive team with an open feedback culture

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