Werkstudent: Product Marketing (m/w/d) - SaaS

We are leading Service-Management-Platform, redefining After-Sales and Assetmanagement – a true "CRM for Products". We connect brands directly with their end-users through digital twins, context-based self-services, AR support, and seamless ticketing. Our solution is live at Fortune 500 companies in the USA and Europe, with a focus on MedTech.

Behind sqanit stands Christian Hieronimi – Serial Founder with two successful exits and track record as Investor in Healthcare- and Deep-Tech.

We are building a global Category Leader product that makes millions of physical products digital and brings the Digital Product Passport (DPP) to reality.

In short: High-Impact B2B SaaS, real Enterprise traction, ambitious team, and the speed of a scale-up.

Aufgaben

About the role

We are looking for an engaged, self-motivated work student (20 hours/week), who likes to actively participate in Product Marketing and gain valuable practical experience. You will support our team in clarifying the value of our product, developing marketing strategies, and creating content that excites our target groups.

Your tasks:

Product Marketing (Supportive/Strategic)

• Participate in the development of positioning and messaging that reaches our target groups.
• Support in market and competition analysis, as well as the creation of customer personas.
• Collaboration with sales on creating materials like pitch decks, one-pagers, or battle cards.

Content Marketing (Hands-On)

• Support in planning and creating content like blog posts, case studies, whitepapers, and website texts.
• Participate in the creation of content for lead generation campaigns (e.g., landing pages, email texts).
• Support in creating thought leadership content.
• Participate in optimizing content for SEO.

Cross-Departmental Collaboration

• Collaboration with the product team to stay informed about the product roadmap.
• Supporting the sales team with materials and insights.

Qualification

• Studies in Marketing, Economics, Communication or a related field.
• Interest in Product Marketing, Content Creation, and strategic thinking.
• Proactive, self-starting work style and teamwork.
• Familiarity with German (at least C1) and very good English skills (at least B2) in writing and speaking.

Benefits

• Self-responsible work with space for your own ideas
• Modern, comfortable office in the heart of Munich
• International, motivated, and helpful team with agile working style
• Variety of lunch options directly in the surrounding area

Contribute to the transformation of service provision and take a visionary step into the future!

Become part of the sqanit Family and apply today with your CV, stating your earliest possible start date.

We look forward to you!

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