Werkstudent Performance Marketing & Content Creation (m/w/d)

HEY MARLY is a young D2C Brand from the Lifestyle and Fashion industry with a focus on shoes, bags, and accessories. We pursue the goal of creating the perfect look for every occasion.

Since its founding in 2018, Hey Marly has been a rapidly growing company with a great team. In this context, we stand for a positive mindset, mutual support, strong teamwork, and cooperation on an equal footing. We offer an environment where our employees can creatively contribute and personally develop.

Aufgaben

1. Operative Steuerung von Paid Social Kampagnen

• Support in creating, booking, and monitoring campaigns on Meta, TikTok, Pinterest, Criteo, and Outbrain

Competition analysis: You observe ads and trends from competitors and share interesting insights with the team.

2. Datenanalyse & Reporting

• Analyzing campaign data and creatives based on relevant key performance indicators (KPIs)
• Presentation of results in clear reports/presentations
• Identifying small optimization potentialities and supporting the implementation

3. Creative Gestaltung & Zusammenarbeit

• Participation in analyzing which visuals perform particularly well
• Support in setting up a flow of new creatives for continuous updates
• Collaboration with our graphic designer to implement ideas

Qualifikation

We are looking for someone who will actively support us and grow together with us.

• You are currently enrolled in the fourth semester or higher in the fields of business administration, economics, computer science, or a comparable field.
• You are available at least two days on Mondays, Tuesdays, and/or Thursdays for 15-20 hours per week.
• You have already gained experience in the area of paid advertising or have first-hand experiences in marketing, preferably in the fashion and lifestyle industry.
• You are a true social media connoisseur and active on all channels (Insta, TikTok & Co).
• You have a basic understanding/strong interest in various paid channels and their specific requirements and bring curiosity with you to inform yourself about the latest industry trends and technologies.
• You have an affinity for numbers and use your analytical skills to effectively solve problems, while also enjoying creative work and being familiar with corresponding tools (META Business Manager and Figma).
• You drive changes forward, are creative and innovative, and work with a hands-on mentality.
• You work diligently, structured, reliably, and independently, find creative solutions for challenges, and are a true team player.
• You speak German and English fluently in word and writing.

Benefits

• Dynamisches Arbeitsumfeld: Experience an engaged and motivated team with great teamwork.
• Offene Kommunikation: Benefit from flat hierarchies and a transparent work culture.
• Verantwortungsvolle Aufgaben: Take on exciting and diverse tasks with high personal responsibility.
• Zentrale Lage: Work in a modern office in the heart of Cologne.
• Team Events: Enjoy regular team events and travels.
• Gesundheitsförderung: Use a discounted membership at Urban Sports Club.
• Kostenlose Getränke: Help yourself to free drinks in the office.
• Mitarbeiter-Rabatte: Save with our attractive employee discounts and benefits from partner companies.

What we need from you:

• CV
• Relevant work certificates
• Earliest start date and available working hours