Working Student (m/f/d) - Performance Marketing

We are a young start-up in the care market that wants to revolutionize the organization of home care. As a bootstrapped company, we have already developed a successful digital solution with PflegeHelfer24 to bring the home care market online. To further scale PflegeHelfer24, we are looking for dedicated and talented working students in the area of Performance Marketing.

We consistently rely on modern, AI-supported marketing: AI tools are an integral part of our daily workflow – from brainstorming to creating hooks, creatives, and ad copy, to evaluating our campaigns.

One thing is important to us: The best ideas still come from people. With us, you will learn how to use AI as a lever for creativity and speed without outsourcing your own thinking – a skill that will be crucial in the coming years.

As a young company, we offer you the chance to be there from the start, take on responsibility, and gain valuable experience in the start-up phase of a tech company!

Tasks

• Development of creative hooks, messages, and advertising materials for our campaigns – AI-supported in execution, but with your own ideas at the center
• Implementation and management of campaigns in our internal marketing tools
• Involvement across our entire channel spectrum: Google Ads, Microsoft Ads, Meta, TikTok, Native Advertising (Taboola, Outbrain), CRM, and SEO
• Setting up and evaluating A/B tests (hooks, creatives, target groups, landing pages)
• Analysis of campaign performance and derivation of concrete optimizations
• Participation in the further development of our marketing processes and playbooks

Qualifications

• Genuine willingness to learn: You want to learn a lot quickly, tackle things independently, and enjoy taking on responsibility
• Creativity: You enjoy developing hooks, messages, and advertising ideas that truly reach people – and improving them until they work
• Enrolled student (m/f/d) – the field of study is secondary (e.g., Business Administration, Marketing, Communication, Psychology, or something completely different): Drive and creativity are more important to us
• Openness and enthusiasm for AI-supported work – experience with tools like ChatGPT, Claude, or Midjourney is a plus, but not a must; the willingness to engage with it is important
• Analytical thinking skills and affinity for numbers: You want to understand why a campaign works – and why not
• First experience in (performance) marketing is a plus, but not required – we will teach you everything
• Teamwork skills and good communication skills
• Very good German language skills (you will be creating advertising materials for the German market)

Benefits

• Practical experience in performance marketing across all relevant channels – with real budget and real responsibility
• The opportunity to contribute your own ideas and test them live immediately
• Flexible working hours
• Fair remuneration and potential for conversion to a permanent position after graduation
• Direct collaboration with the founding team
• Team events and an open start-up culture

We look forward to your application!

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