Working Student (m/f/d) MarTech, Data & Analytics

Numbers, tools, and the view behind them: You make visible what works in marketing. You will support the development and maintenance of our dashboards and our MarTech stack, keep marketing data understandable, and assist with initial AI-powered automations. You will work with clear data rules, under guidance, and in coordination with marketing, sales, IT, and data protection. If you are excited by how channel data leads to robust decisions, you are in the right place.
What awaits you.

Reporting & Dashboards

• You will support the development and maintenance of dashboards and channel-specific KPIs based on Google Analytics 4, Google Search Console, Google Ads, and LinkedIn. You will ensure that campaigns are tagged with a consistent UTM system and that the definitions used are documented.
• You will prepare monthly marketing KPIs, check data for completeness and plausibility, and help establish reliable baseline values and trends per channel. You will document deviations and data gaps and coordinate them with the responsible contact persons.

• You will be the analytical contact person for the performance of our channels and, together with the team, derive concrete optimizations.
• You will support a consistent UTM system, regularly check campaign tags, and document changes, assumptions, and results understandably.
• You will prepare insights understandably for the team and create short guides or introductions for recurring reports and tools. For complex or system-critical issues, you will collaborate with the responsible experts.
• You will support the systematic observation of our visibility in selected AI answers and AI searches. You will document search queries, results, and changes, and together with the team, derive initial hypotheses and content measures.
   

• You will support the development and further enhancement of our MarTech stack. This includes structured documentation of the analytics and automation tools used, checking requirements, and preparing tests and coordination for system integrations. Technical architecture and productive changes will be carried out with the responsible parties.
• You will support the connection of marketing data to our CRM, in close coordination with our sales team and in compliance with data protection regulations.
• You will support the maintenance and quality assurance of our tracking and remarketing within the scope of approved concepts. You will document measurement points, check technical functionality, and report deviations. All measures will be taken in compliance with applicable data protection and consent regulations, and in coordination with the responsible parties.
• You will support the conception, testing, and documentation of initial AI-powered automations for recurring marketing processes – under guidance, with clear data rules, and defined approvals. You will check the results before use and will not develop automations that trigger unverified external communication or process sensitive data.

• You are enrolled in Business Informatics, Computer Science, Data Science, Business Administration with a focus on Digital or Data, Marketing Management with an Analytics focus, or a comparable degree program.
• You are interested in how data, technology, and marketing work together effectively.
• Initial practical experience from internships, university projects, student initiatives, or volunteer work is a plus, but not a requirement. What is more important to us is that you are eager to delve into various topics.
• Ideally, you have experience with analytics tools (e.g., Google Analytics 4), data preparation in spreadsheets, and AI tools (e.g., Claude) or CRM systems. Basic SQL knowledge is a plus, but not a requirement.
• You are proficient with standard Microsoft Office applications.
• Very good German language skills, both written and spoken (min. C1).
• You work in a structured, careful, and independent manner and are eager to learn about MarTech, new tools, and AI-powered work.
• You enjoy collaborating with various internal and external contact persons and are a strong communicator.

• Fair compensation: €18.50 per hour
• Broad insight: You will get to know analytics, MarTech, and data-driven marketing in one role.
• Real responsibility: You will take on your own tasks and see the results of your work.
• Close collaboration: You will work in the on-site marketing team and have dedicated contact persons.
• Central location: Our office is located on Ku’damm, with excellent transport links.
  
  We offer you not just a position, but a platform to develop your skills and grow. Become part of our small team with short communication lines and genuine scope for initiative. Sounds like you? Then we look forward to receiving your application.